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According to Mobile Business Insights, mobile devices are the primary means of accessing digital information for consumer and business use. How are mobile users accessing information? Ninety percent of the time, it’s through mobile apps. Smart Insights states that consumer preference for mobile apps rather than mobile sites should be considered when defining a mobile strategy.
What if a company’s reputation depended on its mobile applications?
Open created “Moodpeek,” a cloud-based data and analytics tool to answer this question.
Measuring mobile reputation
Open is a leading provider of digital and IT services, including application development, mobile services, infrastructure management and platform design. The company’s leaders believe that mobile applications are a brand’s digital showcase. According to Mobile Usage Barometer, In France today, 64 percent of mobile app users believe that app quality impacts brand image.
Thus, mobile reputation is a major concern, and the three most important factors that contribute to selling an app are word of mouth, comments and ratings.
Since there is no way to measure word of mouth, Moodpeek focuses on comments and ratings. It’s a unique and innovative way to evaluate, monitor and control the mobile reputation of a brand based on feedback from users.
Reviews in an app store are an inexhaustible source of feedback, which is far more important than any other opinion. The user is always right. App store comments are numerous, rich and varied. Mobile users say what they like, what they don’t like and the most important thing: what they would like to change.
Deeper insights with cloud services
Open’s original project in this area was called “Open Up.” It simply assessed app reviews to provide static reporting. The company had a bigger vision and wanted to deepen insight and enable access to information through an online dashboard.
To create an updated version of its app, Open developers knew they would need tools and cloud-based data services to support the company’s advanced analytics capabilities. Requirements included unlimited scalability, since the company plans to release the solution internationally.
Moodpeek was built with Cloud Foundry runtimes and containers on the IBM Cloud application development platform. Open favored IBM technologies because the company’s leaders are familiar with open source software for application development and are impressed with how extensive the IBM Cloud catalog is.
Additionally, Open wanted to work with a global leader in cloud and cognitive services, and in the Bluemix platform it saw the potential to build the Moodpeek application, and it has chosen IBM Cloud as its primary SaaS innovation platform to develop digital applications for its clients. Open has a great cloud partnership with IBM.
Moodpeek in action
Moodpeek helps many of Open clients in the French marketplace improve their mobile reputations. Moodpeek is already monitoring nearly 8,000 apps. It has analyzed approximately 8.2 million comments and close to 19 million ratings on app stores.
When a review of an app is written in the store, Moodpeek users see it half an hour later in the custom dashboard. Moodpeek customers can then determine user expectations and prioritize bug fixes, updates or adding new features. They can also watch competitors and figure out ways to differentiate.
Ultimately, listening to users gives a Moodpeek customer the opportunity to correct and perfect its apps, improve customer service and master its mobile reputation.
Learn more in the case study.