June 26, 2017 | Written by: Tony Curcio
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At IBM, we’ve been busy advancing App Connect to enable business and technical users to achieve more. In this first installment of our new blog series on App Connect, I will highlight some of the new capabilities and detail our exciting new partnership with Salesforce.
Many business users are looking to integrate and automate data flow between their applications. App Connect now allows you to create multi-action and complex logic-based data flows. You can take action on multiple applications in response to a single trigger or build a flow which contains different branches to run based upon your predefined conditions.
Furthermore, you can keep your data in sync using the update actions that are now available. You will always get an up-to-date view of the information in your applications.
Let’s say I’m a marketer using Salesforce and I’ve just developed a new lead in Marketo from a campaign I’ve been running. I want to check if this lead already exists as a contact in my Salesforce CRM application. If it doesn’t, I want to create a new entry. But if it does exist, I want to update the existing entry with the new information captured by the campaign. With App Connect, this is now a faster, more straightforward process.
SaaS Application Connectivity
App Connect now connects to even more popular applications, including SurveyMonkey, Dropbox, Coupa and Magento. To help out users working in technical roles, we’ve also added smart connections to SAP, IBM MessageHub and ServiceNow.
There are many ways App Connect can simplify your workflow. Add a subscriber to your Mailchimp list every time you get a new Salesforce contact. Add a ServiceNow ticket for a new Wufoo form entry. You can use these connectors to integrate across your organization, accelerating processes, driving efficiency and ensuring data is consistent and accurate across applications.
Create flows as APIs
For more technical needs, users can now create flows as APIs using a model-driven, code-free approach. This powerful new feature simplifies and accelerates the process of exposing flows. You can integrate complex enterprise systems as representational state transfer (REST) APIs which can be socialized with and consumed by developers quickly and easily.
Unlock the power of Salesforce with IBM App Connect
Earlier this year, IBM and Salesforce announced a strategic partnership to design and deliver joint solutions that leverage the power of their respective AI platforms. Organizations increasingly look to software as a service (SaaS) applications like Salesforce to deliver innovative and scalable solutions for their business requirements. The need for an integration solution that connects SaaS apps to other applications and data becomes ever more necessary.
With App Connect, users can integrate and manage critical data as it moves between the Salesforce platform and existing company systems, on premises and in the cloud. App Connect provides powerful tools to build integrations that expose enterprise systems which are easily consumable with Salesforce Connect. And developers working with lines of business can use these integrations to build employee-facing Lightning applications.
For more information about IBM Cloud Integration for Salesforce, click here.
Stay tuned for more blog posts on App Connect and how it can strengthen your business. For the latest information about IBM App Connect, you can head over to our website or follow us on Twitter.