Industry

IBM and Salesforce partner to enable companies to make smarter decisions, faster than ever before

Share this post:

IBM Salesforce connect

A recent Bain & Company survey found that 80 percent of companies say they deliver superior service, but only 8 percent of customers find that to be true. While many companies preach about great customer service, not many actually practice it. We want to change that.

Think about your own experiences when it comes to the challenge of providing great customer service. How many times have you had to provide the same information over and over? How often have you been bounced from department to department or “expert” to “expert” because they didn’t have the right information to solve your issue?  How many times have you dealt with an automated voice system that couldn’t understand you or repeatedly sent you to the wrong place?

For many organizations, the issue is not that they don’t have the right data. It’s that they don’t have access to the right data when and where they need it.

As companies grow, expand and evolve, in many cases their IT environment has not been able to keep pace. The result is a myriad of applications and data scattered across mainframes, cloud applications, servers in other divisions, business partner records and personal spreadsheets. Even when organizations can get access to the data, they can’t work with it in a format that helps them to drive insights.

The best companies are focused on using cognitive solutions to deliver incredible customer moments. That’s why IBM and Salesforce announced a landmark global strategic partnership to deliver joint solutions designed to leverage artificial intelligence and enable companies to make smarter decisions, faster than ever before.

One component of this partnership is the IBM Application Integration Suite for Salesforce. Customers now have the ability to bring together on-premises enterprise and cloud data with specialized integration products for Salesforce, surfacing that data directly within the Salesforce Intelligent Customer Success Platform. Business users are empowered to make the right connections in minutes without requiring technical support. to be even more responsive to customers through do-it-yourself interfaces that enable integrating Salesforce data with other business systems to quickly analyze, manipulate and act upon customer data held in Marketo, Asana, SAP and more.

The IBM Application Integration Suite for Salesforce has several features, which enable powerful interactions between Salesforce and enterprise IT systems. First, IT professional can broadcast Salesforce events to enterprise applications for real-time updates. Additionally, they can easily keep data in sync across Salesforce and other applications through pre-built templates to popular software-as-a-service (SaaS) and on-premises apps. Finally, developers building Lightning or Apex applications have Odata 4.0 support to ensure fast, virtual access to any record in any enterprise system, whether off the shelf or home grown.

The IBM and Salesforce partnership enables you to connect to your customers is new ways. For example, a wealth advisor will be able to unify client data, such as individual investments and risk profiles, with financial trends and public macroeconomic information from Application Integration Suite right within Salesforce to make smarter decisions for her customers. Insurers will have better insights into adverse weather events that can impact clients in a particular region, helping them to proactively engage with those who might be affected.

And the best part is you can get started today. If you want to learn more join the webcast or visit our website.

Follow @IBMIntegration on Twitter to find out all the latest news.

More Industry stories

Startup helps food companies reduce risk and maintenance costs with IBM Cloud solution

EcoPlant is helping food and beverage companies significantly improve energy use, optimize maintenance and save money. Our software as a service (SaaS) solution continually monitors and optimizes compressed air systems in near real time to help food and beverage makers, as well as companies in other industries, maintain and manage air compression systems. Air compression […]

Continue reading

Talium, Irene Energy remove barriers to accessing electricity in Africa

Approximately 600 million people do not have electricity in Africa according to reports on World Bank data. Even though progress has been made to get more people in Africa on the grid, the absolute number of people without power remains the same due to population growth. In rural areas, cell phones are vital for people […]

Continue reading

How AIOps helps Nextel Brazil predict and prevent network outages

Mobile smartphones are playing a significant role in the lives and productivity of people around the world. Consider these statistics about smartphone usage from TechJury. Internet users worldwide who visit the Web on a mobile device: 67% Percent of emails read on mobile devices: 49.1% Smartphone users are addicted to their phones: 66% Clearly, many […]

Continue reading