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Cognitive computing and analytics come to mobile solutions for employees

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Mobile solutions employees more criticalThe Drum caught up with Gareth Mackown, partner and European mobile leader at IBM Global Business Services, at the Mobile World Congress this week in Barcelona to ask him about how mobile solutions are becoming more vital for not only an enterprise’s customers, but also employees.

“Today, organizations are really being defined by the experiences they create,” Mackown said in an interview. “Often, you think of that in terms of customers, but more and more we’re seeing employee experience being a really defining factor.”

IBM partnered with Apple to transform employee experiences through mobility, he said, and it’s just getting started. Internet of Things (IoT) technology, cognitive computing and analytics will make those mobile solutions “even more critical” for people working in all kinds of different fields.

Mackown pointed to the new IBM partnership with Santander, announced at Mobile World Congress. “We’re helping them design and develop a suite of business apps to help them transform the employee experience they have for their business customers.”

The video below includes the interview with Mackown, along with mobile business leaders from several other large companies.

Find out more in The Drum‘s full article.

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