Cognitive

Cognitive computing and analytics come to mobile solutions for employees

Share this post:

Mobile solutions employees more criticalThe Drum caught up with Gareth Mackown, partner and European mobile leader at IBM Global Business Services, at the Mobile World Congress this week in Barcelona to ask him about how mobile solutions are becoming more vital for not only an enterprise’s customers, but also employees.

“Today, organizations are really being defined by the experiences they create,” Mackown said in an interview. “Often, you think of that in terms of customers, but more and more we’re seeing employee experience being a really defining factor.”

IBM partnered with Apple to transform employee experiences through mobility, he said, and it’s just getting started. Internet of Things (IoT) technology, cognitive computing and analytics will make those mobile solutions “even more critical” for people working in all kinds of different fields.

Mackown pointed to the new IBM partnership with Santander, announced at Mobile World Congress. “We’re helping them design and develop a suite of business apps to help them transform the employee experience they have for their business customers.”

The video below includes the interview with Mackown, along with mobile business leaders from several other large companies.

Find out more in The Drum‘s full article.

Add Comment
No Comments

Leave a Reply

Your email address will not be published.Required fields are marked *

More Industry stories

The real impacts of automation

In a recent column at InfoWorld, Mike Gilfix, IBM vice president of digital business automation, noted that many people believe automation will redefine the workforce. That may be true, he writes, but not in the way many tend to think. It doesn’t necessarily mean fewer jobs. Gilfix writes: “In fact, the greatest impact of digital […]

Continue reading

Are you putting cloud and AI to work?

Businesses are becoming smarter with the use of intelligent digital platforms. But not all digital platforms are built equally. What was your digital platform initially built for? Knowing the answer to this question will help you understand what capabilities your business will be able to adopt and adapt to in the future. Are you ready […]

Continue reading

Why cloud AI is a solid bet

At Think 2018 later this month, IBM will be showcasing cloud platforms, AI-based services and how the two work together to help businesses push forward. Forbes contributor Paul Teich recently highlighted why “being a leader in AI is a significant accomplishment for a company that is in its second century.” First is the value of […]

Continue reading