February 28, 2017 | Written by: Trent Shupe
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The digital business is an imperative and it all starts with keeping the customer at the heart of your business. Companies can simply not compete moving forward without addressing digital transformation. And it needs to be pervasive. Across all processes, people, functions and information, or content. It will reshape everything we do and every interaction we make, and it all starts with content.
Business content is the conversation you and your company has with your customers, partners, suppliers and even internally among yourselves. Content exists to communicate something…a promise. It’s the confirmation, or legal record of a transaction, an interaction or intent. It’s how you sell to your customer. It’s how you build your product or service. It’s how you execute your strategy. It’s how you collaborate with your suppliers and partners. It’s how you interact with all your stakeholders. These conversations can take place in more traditional forms like email, contracts, purchase orders, sales orders, invoices, statements, or any number of other documents.
But it’s not just documents. Content exists in audio, video, social-media and even Internet of Things. When you see all of these critical conversations going on throughout your organization with content in the center of them all, it’s easy to see that you need a strategy and the right tools for making your content managed, secure, compliant and available to those who need it, when they need it and where they need it to make better decisions and take swift, confident action.
Specifically, building a digital business has many benefits, but perhaps the best one of all is to get a complete view of your customer and provide exceptional customer experiences. That’s really the reason an organization exists. If you have started your digital transformation journey, view some statistics on how business content is effecting the customer experience with our IBM Enterprise Content Management solutions.
Learn the facts in the infographic here.