Content is Key for Building a Digital Business that Provides Exceptional Customer Experiences

Share this post:

The digital business is an imperative and it all starts with keeping the customer at the heart of your business.  Companies can simply not compete moving forward without addressing digital transformation.  And it needs to be pervasive.  Across all processes, people, functions and information, or content.  It will reshape everything we do and every interaction we make, and it all starts with content.

Business content is the conversation you and your company has with your customers, partners, suppliers and even internally among yourselves.   Content exists to communicate something…a promise.  It’s the confirmation, or legal record of a transaction, an interaction or intent.  It’s how you sell to your customer.  It’s how you build your product or service.  It’s how you execute your strategy.  It’s how you collaborate with your suppliers and partners.  It’s how you interact with all your stakeholders. These conversations can take place in more traditional forms like email, contracts, purchase orders, sales orders, invoices, statements, or any number of other documents.

But it’s not just documents.  Content exists in audio, video, social-media and even Internet of Things.  When you see all of these critical conversations going on throughout your organization with content in the center of them all, it’s easy to see that you need a strategy and the right tools for making your content managed, secure, compliant and available to those who need it, when they need it and where they need it to make better decisions and take swift, confident action.

Specifically, building a digital business has many benefits, but perhaps the best one of all is to get a complete view of your customer and provide exceptional customer experiences.  That’s really the reason an organization exists.  If you have started your digital transformation journey, view some statistics on how business content is effecting the customer experience with our IBM Enterprise Content Management solutions.

Learn the facts in the infographic here.

Portfolio Marketing Manager, Case Management and Smarter Process, IBM

More stories

Highlights from IBM Think 2018: Wednesday

Today was another exciting day of  announcements, talks and demos at IBM Think. For those who didn’t get a chance to hear the news on the ground, here’s a recap of some of the most exciting stories of the day. Leaders from IBM and VMware teamed up with top clients to share insights about the […]

Continue reading

Highlights from IBM Think 2018: Tuesday

Today was an action-packed day at Think 2018. The biggest news was the address from IBM Chairman and CEO Ginni Rometty, but there were also exciting announcements on everything from new products to crucial partnerships. For those who didn’t get the chance to hear the news on the ground, here is a quick recap of the […]

Continue reading

Your documents + AI equal world domination

I’m a movie buff and any movie that deals with machines, technology and artificial intelligence eventually taking over the world has got me hooked. While world domination by machines that can learn is not a matter of immediate concern, it still gets some folks nervous. On the other hand, what gets me excited about it […]

Continue reading