Cognitive computing assistant is a marketer’s new best friend

Share this post:

cognitive computing assistant marketersFortune 1000 companies and other large enterprises manage data about website performance, customer relationship management and marketing automation platforms, just to name a few sources.

They may also have data from e-commerce, point-of-sale, loyalty or guest systems, as well as reports and presentations: marketing plans, strategic plans, audience personas and research, media plans, and so on. And then there’s the third-party data. It is a lot of information from a lot of systems that are owned or licensed.

It can be tough to make sense of all that data.

At Equals 3, we’re looking to help marketers solve that problem. Lucy, our cognitive computing assistant, is a trusted partner that’s easy to teach and talk to. She analyzes structured and unstructured data to help with research, segmentation and planning.

A cognitive computing companion

Equals 3 created Lucy as a cognitive computing companion for marketing professionals. We’re partnering with IBM and working with IBM Watson to make sense of all that marketing data using one natural-language interface.

With Lucy on their team, marketers can get what they need when they need it. Lucy can read and interpret every report, PowerPoint, PDF, Word document and repository of HTML. It can review each row and column of a spreadsheet or database at a moment’s notice.

Why we chose IBM

Lucy is developed and hosted in a hybrid IBM Cloud environment, through which developers access numerous Watson APIs.

We chose to work with IBM because the technology was more robust than other providers’ solutions. IBM has a specific roadmap and is willing to partner with us on our journey. Additionally, Fortune 1000 companies — our target market — trust and use IBM on premises, so the ability to extend an on-premises environment to the cloud is beneficial.

Plus, IBM has a global presence, which is essential for companies that have restrictions on data leaving their countries.

Lucy at work

The ability to feed all that data through one natural-language interface means a huge boost in productivity for marketers, which means a big time savings.

For example, one of the world’s largest consumer packaged goods companies is using Lucy to review several thousand research studies formatted in PowerPoint, along with as much as 4 terabytes of customer survey data. The company wanted to mine data in a way that was meaningful to the business versus having to go out and spend up to $200,000 each time it wanted to understand the data in a different way.

Equals 3 implemented its cognitive computing solution for the organization within four weeks. Now it can get at all of the research and all of the data that was previously locked away. The company can mine and use the data in seconds versus previously taking weeks to repurpose.

Lucy is a master strategist and can inform everything from in-depth market analysis and audience segmentation to media mix modeling and targeted-channel planning.

Learn more about Lucy and Equals 3 in Martech Today, The Wall Street Journal and Twin Cities Business.

Find out about IBM Marketing Cloud, a cloud-based digital platform. Read the case study.

More Cognitive stories

International airline Etihad Airways delivers upscale flight booking with solution built on IBM Cloud

The airline industry is going through huge transformation both in terms of providing customer service and finding new ways to provide a better travel experience. Etihad Airways is the national airline of the United Arab Emirates and hospitality is a key part of the culture. Excelling in customer service is important and having a technology […]

Continue reading

Talium, Irene Energy remove barriers to accessing electricity in Africa

Approximately 600 million people do not have electricity in Africa according to reports on World Bank data. Even though progress has been made to get more people in Africa on the grid, the absolute number of people without power remains the same due to population growth. In rural areas, cell phones are vital for people […]

Continue reading

4 steps to modernize and cloud-enable applications

Customers today are no longer satisfied by the traditional consumer-business relationship. Instead, they expect engaging and informative digital experiences. In order to match these expectations and stay ahead of the curve, organizations must lean into digital transformation. Businesses need to modernize both customer-facing and enterprise applications to support a customer-centric approach to business. Developing a […]

Continue reading