December 12, 2016 | Written by: Glenn Seaberg
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We live in a world driven by digital content.
In fact, we’re in the midst of the third wave of the Fourth Great Industrial Revolution. The first wave brought the digital consumer, who expects interactive and personalized experiences. The digital enterprise drove the second wave, with companies leveraging social media, mobile, and analytics to decrease costs and to transform collaboration for greater productivity. The digital operations wave is now upon us, as companies adopt artificial intelligence and cognitive computing to accelerate business.
This transformation compels adaptation. We’re all seeking to be paper-free, and content is no longer king unless it’s digital. Consumption of media – video, images, audio and documents – occurs when required, and where convenient. In the enterprise, this media contains critical information that drives all aspects of business, and therefore must be easily managed, shared, consumed, tracked, tagged, and analyzed. Basically, we’re all seeking one way to accomplish this, no matter the type of media.
In the early era of information management, companies built systems to manage documents, first paper and then digital. As images and graphics evolved from the drafting board to the desktop, companies deployed new systems to manage digital assets. With the easy ability to create rich media, such as audio recordings, animations, and eventually video, systems to manage rich media and enterprise video evolved.
Today, we rely on all types of digital content to communicate and collaborate effectively. But we don’t distinguish between media types. We need the information we need, no matter how it’s stored.
As we consider this shift, there’s no mistaking the fact that not everyone will survive. In the last 15 years, over half of all Fortune 500 companies have disappeared.While some have been acquired, it is not by luck that the largest taxi company in the world doesn’t own any cars, or that the world’s largest lodging organization doesn’t own any hotels. These companies have harnessed the power of digital to level the playing field. And they’re winning.
When we look at the future of enterprise content management, we believe that digital transformation will only happen when people can manage all sorts of digital media the same way.
IBM and Genus Technologies have taken a new approach to information sharing, bringing together three traditionally disparate information management systems – Enterprise Content Management, Digital Asset Management and Enterprise Video Management.
IBM Enterprise Content Management (ECM) provides the core capabilities of, metadata management, workflow, versioning, and storage management wherever content resides, on premises or in the cloud. Genus Media Upshot completes the solution with media capture, media distribution, asset consumption analysis, Adobe Creative Cloud integration, and video streaming.
The result is the ability to use digital media across a full spectrum of business use cases. And we believe that is the core of digital transformation.
Read the eBook to see how one successful retailer deployed this solution and conquered content chaos to achieve digital transformation.
 Wang, Ray. CEO of Constellation Research and the author of “Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy,” (Harvard Business Review Press: May 5, 2015)
 TechCrunch.com (https://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/)
 Eventige.com (https://eventige.com/how-airbnb-became-the-largest-hotel-chain-without-owning-a-single-hotel/)