Conquering Content Chaos in the Era of Digital Transformation

Share this post:

We live in a world driven by digital content.

In fact, we’re in the midst of the third wave of the Fourth Great Industrial Revolution. The first wave brought the digital consumer, who expects interactive and personalized experiences.  The digital enterprise drove the second wave, with companies leveraging social media, mobile, and analytics to decrease costs and to transform collaboration for greater productivity.  The digital operations wave is now upon us, as companies adopt artificial intelligence and cognitive computing to accelerate business.

This transformation compels adaptation.  We’re all seeking to be paper-free, and content is no longer king unless it’s digital.  Consumption of media – video, images, audio and documents – occurs when required,  and where convenient.  In the enterprise, this media contains critical information that drives all aspects of business, and therefore must be easily managed, shared, consumed, tracked, tagged, and analyzed.  Basically, we’re all seeking one way to accomplish this, no matter the type of media.genusimb-ecmblog

In the early era of information management, companies built systems to manage documents, first paper and then digital.  As images and graphics evolved from the drafting board to the desktop, companies deployed new systems to manage digital assets.  With the easy ability to create rich media, such as audio recordings, animations, and eventually video, systems to manage rich media and enterprise video evolved.

Today, we rely on all types of digital content to communicate and collaborate effectively.  But we don’t distinguish between media types.  We need the information we need, no matter how it’s stored.

As we consider this shift, there’s no mistaking the fact that not everyone will survive. In the last 15 years, over half of all Fortune 500 companies have disappeared.[1]While some have been acquired, it is not by luck that the largest taxi company in the world doesn’t own any cars[2], or that the world’s largest lodging organization doesn’t own any hotels.[3] These companies have harnessed the power of digital to level the playing field.  And they’re winning.

When we look at the future of enterprise content management, we believe that digital transformation will only happen when people can manage all sorts of digital media the same way.

IBM and Genus Technologies have taken a new approach to information sharing, bringing together three traditionally disparate information management systems – Enterprise Content Management, Digital Asset Management and Enterprise Video Management.

IBM Enterprise Content Management (ECM) provides the core capabilities of, metadata management, workflow, versioning, and storage management wherever content resides, on premises or in the cloud.  Genus Media Upshot completes the solution with media capture, media distribution, asset consumption analysis, Adobe Creative Cloud integration, and video streaming.

The result is the ability to use digital media across a full spectrum of business use cases.  And we believe that is the core of digital transformation.

Read the eBook to see how one successful retailer deployed this solution and conquered content chaos to achieve digital transformation.

[1] Wang, Ray. CEO of Constellation Research and the author of “Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy,” (Harvard Business Review Press: May 5, 2015)

[2] (

[3] (


More stories

Highlights from IBM Think 2018: Wednesday

Today was another exciting day of  announcements, talks and demos at IBM Think. For those who didn’t get a chance to hear the news on the ground, here’s a recap of some of the most exciting stories of the day. Leaders from IBM and VMware teamed up with top clients to share insights about the […]

Continue reading

Highlights from IBM Think 2018: Tuesday

Today was an action-packed day at Think 2018. The biggest news was the address from IBM Chairman and CEO Ginni Rometty, but there were also exciting announcements on everything from new products to crucial partnerships. For those who didn’t get the chance to hear the news on the ground, here is a quick recap of the […]

Continue reading

Your documents + AI equal world domination

I’m a movie buff and any movie that deals with machines, technology and artificial intelligence eventually taking over the world has got me hooked. While world domination by machines that can learn is not a matter of immediate concern, it still gets some folks nervous. On the other hand, what gets me excited about it […]

Continue reading