Why businesses shouldn’t settle on a simple storage solution

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**COMMERCIAL IMAGE** In this photo taken by Feature Photo Service for IBM: Bitly CEO Mark Josephson, left, IBM Watson Offering Manager Reah Miyara and IBM Cloud Developer Krissi Xenakis use new IBM Cloud Object Storage to manage and access massive amounts of digital information across hybrid clouds, Thursday, October 13, 2016, NYC.

To date, the business community, including startups and entrepreneurs, have had only simple storage solutions to choose from on the cloud. Or they’ve had outdated, pricey software, hardware and appliance solutions from legacy storage providers.

In today’s business world, this no longer works. Not with IDC’s predicted data growth of 44 zettabytes by 2020, fueled by the increased use of cloud, mobile, analytics, social and even cognitive to drive digital transformation. Additionally, unstructured content (images, video, audio, documents, and so on) outnumbers structured content by a factor of four.

In this world, simple storage solutions fall short. Governments and clients have increased pressure to assure compliance and residency requirements for content and applications. Transparency and coverage are not always strengths of cloud solutions.

Businesses shouldn’t have to settle for a simple cloud storage option. That’s why IBM Cloud Object Storage offers flexibility, scalability and simplicity. Solutions can be deployed on premises and across the IBM Cloud with more than 45 data centers around the world. Users get full transparency and control.

That’s essential because business is intrinsically hybrid. Elements of hybrid business processes require that some applications and content run on premises for performance, compliance or simply colocation with compute resources. Other business processes are well supported with either a dedicated or shared object storage deployment on IBM Cloud. IBM Cloud Object Storage supports both Amazon S3 and OpenStack Swift across deployment models, so there’s a consistent technology platform to support your applications and initiatives.

Additionally, there’s a higher level of availability and security. IBM Cloud Object Storage takes data that lands on one region on the IBM Cloud, then slices, erasure-codes and disperses the slices across three regions using something called SecureSlice.

Why does that matter? Two reasons:

  1. If security is compromised in a region, the full content will not be exposed.
  2. If one region is offline, your applications continue to run without disruption and without you having to intervene.

The IBM Cloud Storage approach translates to significantly better economics. Prices are 30 to 40 percent less than other cloud storage providers*.

But the really exciting part goes beyond IBM Cloud Object Storage and layers on other IBM capabilities. Think of the exciting technology emanating from IBM Watson, IBM Bluemix and IBM Cloud Video Services. Cognitive will be essential as data grows from tera- to peta- to exa- to zettabytes, in the process taxing out ability to manage and utilize this growing mountain of content.  There is even broader value if you look at the IBM Spectrum family, with transparent cloud tiering and beyond. It is truly an exciting tapestry that you can weave together to elevate your .

Our ecosystem of partners delivers even more innovation and value. Our channel is broad, but to understand what’s possible, just look at what  the likes of Panzura, Nasuni, Mark III and CTERA are doing in bringing our portfolio, along with their expertise and IP, to deliver even greater value.

Learn more about IBM Cloud Object Storage and how it can be employed in your organization.

* Comparison is between IBM Cloud Object Storage Vault Cross-Region and S3 Infrequent Access bucket in AWS US East with Cross Region Replication to S3 Infrequent Access bucket in US West Oregon. Pricing is based on published IBM and Amazon US list prices as of October 13, 2016. Price includes storage capacity, API operations, internet data transfer charges, and cross-region data replication charges (s3 only). Pricing will vary depending on workload capacity, object size, data access patterns, and configuration. Pricing for this comparison based on the following workload assumptions:

  • Mixed footprint of 50 percent “small” and 50 percent “large” objects (by capacity). Average object sizes: small = 1GB, large = 5GB.
  • Monthly access pattern for all “small” and “large” objects: 10 percent read, 50 percent written, 5 percent listed, All objects assumed retained at least 30 days.
  • All object reads assumed outbound to internet (internet data transfer charges apply for all GETS).

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