Why it’s time to stop putting websites first

Share this post:

People are tied to their mobile devices. I know I am. My mobile phone is at the top of my mental checklist whenever I leave the house: mobile phone, keys and wallet. Check. I have everything I could possibly need if I have those three items with me.

Since smartphones have essentially become extensions of ourselves, it’s no surprise people are spending more time on mobile apps than on websites geared for desktops. It’s much easier to quickly pull up a mobile app on my phone than it is to lug my notebook computer around, boot it up and start browsing the web.

As business leaders, we need to stop thinking about websites, and start thinking about mobile apps and APIs first and foremost.

Why mobile and APIs? According to Boston Technology Corporation, by 2018, 68 percent of all mobile apps will be powered by APIs. I think this number will only grow higher as businesses call on enterprise architects to think outside the confines of a website. Here are three more reasons why I believe organizations need to stop thinking about websites and focus on APIs.

1. Remain relevant

By thinking about APIs first, you are giving yourself the flexibility to connect to a web page, smartphone or IoT devices. This agility ensures you’re not only able to remain relevant in today’s ever-changing digital landscape, but also ready for changes in the future.

2. Easier and faster deployment

It is far easier and faster to write and deploy an API than a website, allowing you beat your competition to market. With the ability to create APIs in five minutes, you can quickly respond to market changes and adapt your API accordingly. You can swap the server, run the tests and fix the errors before your product hits the market. Plus, bugs are easier to find while testing APIs compared to testing websites.

3. More secure

Speaking of bugs, we all know bugs create insecurities. Therefore, the fewer the bugs, the more secure your product will be. Having an easily testable, deployable and reusable API means fewer bugs when your product is live.

How to get started

Looking to develop and deploy APIs for your mobile strategy but unsure where to start? The Connect series from IBM makes it quick and easy for you to connect to and from the cloud to digitally transform existing data to dynamic API cloud services.

The best part? The Connect series from IBM provides comprehensive API lifecycle management so you can discover, create, publish, manage and secure all of your APIs within your hybrid cloud environment.

Learn more about everything the Connect series from IBM has to offer to help you focus on your mobile and API strategy by clicking here.

More Archive stories

French insurer teams with IBM Services to develop fraud detection solution

Auto insurance fraud costs companies billions of dollars every year. Those losses trickle down to policyholders who absorb some of that risk in policy rate increases. Thélem assurances, a French property and casualty insurer whose motto is “Thélem innovates for you”, has launched an artificial intelligence program, prioritizing a fraud detection use case as its […]

Continue reading

Cloud innovation in real estate: Apleona and IBM rely on new technologies

Digitization does not stop at the proverbial concrete gold — real estate. In fact, the real estate industry is on the move. Companies are realizing the benefits of digital transformation and are capitalizing on the power of new technologies such as cloud, AI and blockchain. Take, for example, Apleona GmbH, one of Europe’s largest real […]

Continue reading

Innovate with Enterprise Design Thinking in the IBM Garage

We’ve all been there. You have an amazing idea that’s really exciting. Maybe it’s a home improvement project, or perhaps it’s a new business idea. You think about all the details required to make it real. But, once you get to the seventh action item, you’re not so excited anymore. Sometimes when we realize the […]

Continue reading