Cloud sets successful mobile initiatives apart

Mobile-Initiatives-500x380Executives expect a lot from mobile initiatives.

According to an IBM Institute for Business Value study, 77 percent of executives are planning at least five mobile initiatives over the next year, and 62 percent expect those initiatives to pay off within 12 months or less.

That’s not always how things pan out. About two-thirds of the time, mobile initiatives don’t meet their budget, schedule or project objectives. What helps the other third succeed? Many of them rely heavily on cloud-based development platforms such as IBM MobileFirst Foundation.

In addition to conceiving, building and integrating the app with organizational resources, enterprises must also continuously innovate and enhance mobile experiences. Building the app is just the first step.

Hybrid cloud can help reduce provisioning and development time by up to 90 percent, quickly deliver enhancements and keep users interested long after an app is first released.

How can you put cloud platforms to use in your mobile initiatives?

Learn more about it by checking out the first in a series of five webcasts aimed at illustrating how mobile, powered by the cloud, can deliver innovation and capture value.

In “Accelerate Your Digital Business Transformation with IBM Mobile and Cloud,” IBM Senior IT Architect and Specialist Alex Feinberg will demonstrate the KidBrix mobile app, which was built on IBM Bluemix and is powered by IBM MobileFirst Foundation, and discuss how you can jumpstart your own mobile projects. IBM has been positioned as a leader in Gartner’s Magic Quadrant for Mobile Applications Development Platforms for four consecutive years.

Check out the replay of the webcast here.

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