IBM opens a cloud-powered pop-up studio in London

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Pop-up-Studio-500x375According to Andrew Fitzgerald, cloud marketing leader for IBM U.K. and Ireland, the idea to open a pop-up Cognitive Studio in the Old Street underground tube station in London was “an experiment.”

“We wanted to find a new way of inspiring and engaging with customers, developers, businesses and the general public by demonstrating exactly what IBM our people and our technology are capable of,” Fitzgerald told Cloud Pro.

The studio’s interactive, cloud-powered games and attractions give passers-by a look into how the IBM Bluemix platform is driving innovations such as Project Bluefoos, which makes a foosball table an Internet of Things (IoT) device that helps players improve their games. Also on display are a toy version of BB-8 from Star Wars which responds to Twitter commands, demos of Watson speech recognition technology, and a dollhouse that could record heat and humidity changes, among other things.

Those demonstrations are intended to catch the attention of anyone passing by, but folks who work for large enterprises can come to the studio to check out IBM App Connect, which compiles information from common databases to help automate repetitive tasks.

Fitzgerald says the studio’s approach is focused on “human interaction and emotion.”

For more about the London pop-up studio, check out CloudPro‘s full write-up.

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