Why slow is the new down

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It wasn’t too long ago when a kiss of death for a company was if their platform went down for hours or days. It was a company’s biggest nightmare. Unfortunately, in today’s fast-paced society, being down is a fraction of the worry. Now it’s all about speed: speed to market, speed to respond to customers, speed of insight, speed of innovation… because in today’s digital world, if you don’t have speed, you’re as good as down. Companies that aren’t developing fast enough, or adapting quickly enough can receive the kiss of death just by being slow.

Need for speed

Being slow is a death trap for companies to remain competitive. If customers are left waiting, not just for your response but for your next product or feature to be released, and you come in behind the competition, you might as well be down. If you can’t change your business model fast enough and develop and deploy new innovative apps to support that vision quickly enough, you’re in trouble.

All about the customer experience

It’s all about the customer, whether they’re outside your walls or the department next door. Make no mistake, their expectations grow higher every day. If they have a bad experience, or are left waiting for your bells and whistles, and your competitor delivers first, they aren’t coming back. The same holds true for your partnerships. If you can’t grow your business-to-business (B2B) ecosystem fast enough, and appeal to developers who want to consume your APIs, you might as well be down. They’re willing, eager, and able, but that doesn’t mean they’ll wait for you to catch up.

Your journey to speed begins with cloud

Everyone, from small companies to large enterprises, are reaping the benefits of cloud: greater speed, elasticity, and economics. Larger players who have more processes and governance models are looking to cloud for agility, while cost is a driving factor for smaller companies. But one key element these companies share, is cloud gives them the speed they need to develop faster, deploy quicker, and make business changes at the drop of a dime.

Just get started

There are so many options, so many clouds, it can be overwhelming, but if there is one piece of advice to take away its: start with what you have. Don’t study it to death. You don’t have to make a million-dollar investment to adopt cloud, you just need to engage in an agile way with what you have, and fast. The sooner the better.

Easy steps to gain momentum

There are several easy entry points to cloud. Create new cloud-native apps quickly and easily (at no charge) on IBM Bluemix. Or, create and expose your existing Java apps as APIs and open new pathways for your ecosystem partners. Leverage cloud services to bring new capabilities to on-premises apps with IBM WebSphere connect capabilities (also at no charge!) While you’re at it, ensure that you’re fully optimized and can easily move your applications where they best serve your interests. IBM WebSphere on cloud allows you to use any cloud container service (including Docker, Bluemix services, and VMware) to seamlessly move your apps to the cloud in minutes. Jump in at any place along these entry points to rapidly innovate, iterate, connect, and broaden your reach and ecosystem with minimal time and investment. The key is to start—there’s no time to waste.

For more insight into how you can benefit from cloud and easy ways to get started, watch a recent video panel of experts discuss how to avoid the “new down” and accelerate your journey to cloud, available on-demand here.

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