Making Magic for your industry, your company, your customers

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It’s only nine o’clock in the morning and I’ve already taken cash out of an ATM, restarted my daughter’s car insurance (home from college!), and received a text from my doctor’s office alerting me to the routine appointment I have scheduled for tomorrow. While you’d think that’s a lot of chaos to tackle first thing in the morning, all of these transactions have been so easy and so quick, it honestly feels like magic!

But I know that behind each of those transactions are companies that have a wealth of information about me… important information that drives money transfers, insurance coverage, timely healthcare reminders and more. And they serve millions of people every day in just the same way: safely, securely, in real-time. To be blunt, some companies do it better than others.

How are these companies better at serving their customers? They are the ones who realize the power of information in the business content that papers and paints their industry. They know how to capture and manage business content found in hardcopy forms, medical images, online transactions, social media…the list is endless. And they use all of this content to deliver not only what their customers ask for, but to deliver what the customers want at the best possible time and in the most convenient way. Performing all this magic helps to give them a competitive advantage to grow their business and deliver even better service.

The real winners? It’s us. The consumer. The patient. The citizen – we benefit! We are the ones that can now request and access funds at the touch of a key. And we’ve seen our wait times for claims drop from weeks, to days, to hours…all while our providers run more efficiently and effectively, saving them money and increasing their profit margins.

I’d like to share some of the magic our clients have spun across a span of industries, making them leaders in their field and the kind of organizations we all want to do business with. We’ll offer a peek at how to put business content to work in banking, insurance, government, healthcare, telecommunications and energy and utilities. Together, we can learn how they have applied their expertise and IBM content management solutions to give millions of people like you and me happy mornings, and convenience throughout each day.

So my question is…Are you a magician? Is your company, or even your industry, conjuring ways to serve and delight your customers? Read the new IBM ECM Industry eBook and see if your business has what it takes to bring the magic to your customers.

Industry Portfolio Marketing Manager, IBM ECM

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