The business of hybrid cloud

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PetersCloudBlog1Hybrid cloud is big business, and not just for providers.

Though cloud infrastructure is traditionally thought of as a cost of doing business, recent trends show that enterprises consider IT departments and infrastructures to be revenue generators. Not only must they support business requirements, they must also be fast to respond quickly to market demands.

So it’s no surprise that, according to a report by Frost & Sullivan, 89% of U.S.-based IT decision-makers plan on increasing their hybrid infrastructure by 2017. Read the full report here.

Luckily for our customers, SoftLayer was perfecting the science of hybrid cloud infrastructure technology long before it was popular.

Many cloud hosting providers only offer infrastructure as a service (IaaS) shared in a public cloud. Hybrid cloud requires much more than just the proper equipment. Enterprise hybrid cloud integrates legacy, on-premises data centers and cloud environments with a combination of products, services and solutions. In some instances, it requires third-party services.

“The best cloud providers understand hybrid cloud environments and their benefits to the enterprise,” says Karyn Price, an industry analyst at Frost & Sullivan.

At SoftLayer, we get this. We offer private, bare metal dedicated servers; open, flexible development platforms; strict security and compliance standards; and a variety of resources. This gives our customers more flexibility, power and control to create a truly customized cloud designed to handle industry-specific needs.

For our enterprise customers wishing to incorporate SoftLayer servers and services into existing legacy IT environments, SoftLayer allows for easy migration of data and workloads thanks to our robust API. Our powerful, open platform supports a variety of runtimes essential for integration between old or legacy infrastructure and public environments.

We recently added colocation capabilities to the SoftLayer lineup with our Direct Link product offering. It’s perfect for a business that needs or wants to run its own hardware in close proximity to a SoftLayer data center to minimize network latency.

Since our aquisition by IBM in 2013, SoftLayer has added to its global footprint by opening up more data centers, adding more bare metal and virtual servers, and expanding our network. The expansion helps our enterprise customers solve data residency issues and maintain local compliance requirements for cloud. Adding more locations around the world helps our global enterprise customers conduct business by enabling faster deployment of servers in localized regions, on demand in as little as 20 to 30 minutes.

Though no two clouds are the same, SoftLayer has the resources to provide each of our enterprise customers with a powerful and consistent infrastructure essential to driving innovation and building business value.

To learn more about hybrid cloud and qualities to look for in a provider, read Using Hybrid Cloud Strategy to Drive Business Value.


As SoftLayer’s Chief Technology Officer, Marc Jones leads technology design and architecture teams who focus on the development of new products and services and research and development in SoftLayer Labs.

Twitter: https://twitter.com/marcalanjones

LinkedIn: https://www.linkedin.com/in/marcjones

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