Easy Document Capture for Effective Customer Engagement

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Mobile engagement is no longer optional for today’s businesses: it is mandatory. Smartphones and tablets enable employees and customers to be productive no matter where they are—at the office, on the go or at home. People and organizations across all industries are transacting business online, and mobile is becoming more important as a channel or doing so with easy document capture.

IBM Datacap with mobile capture enables document images and photos to be taken and submitted at any time, from anywhere using cameras on smartphones or tablets. Now, organizations can empower their customers and workers by embedding IBM Datacap capture capabilities into mobile applications such as banking, insurance, or mobile citizen services. For instance, a mobile user can open a new retirement account by simply filling out and signing a form downloaded from the financial institution’s Web site, together with a photo ID and a check, to start and fund the account in a matter of minutes. Likewise, a customer involved in a minor car accident can take photos of the damaged vehicle at the scene and upload them to their insurance company together with a claim form to begin the claim process immediately. Citizens can apply for public programs and easily submit any required documentation, such as an earnings statement or proof of employment, without visiting a service center.

IBM Datacap automatically detects the type of document captured and classifies it into a category such as a claim, a new account application or a delivery confirmation. Data is extracted from the document and displayed on the device screen, where the user can view and edit it to ensure correctness. IBM Datacap can extract document properties from the document, or the user can enter that information directly. Prompts make it simple to capture the right information. The software also performs validation to help ensure the capture is complete and precise.

Customers increasingly expect their interactions with companies to be faster, easier and more personalized. They are used to having the world at their fingertips through their mobile devices. Notably, online banking and mobile banking have become commonplace. Using the IBM Datacap Mobile development toolkit, you can design very engaging custom user interfaces to guide the users in providing exactly what’s needed, with the best possible user experience. But how can financial industries like banking, insurance and wealth management transform to meet these customer expectations? Are there ways banks can make the document-intensive mortgage application process faster? And how can insurers streamline the claims process to speed up claim resolution and reduce customer churn? One technology that is making a difference across industries is mobile capture.

Check out our new demo on IBM Datacap Mobile to learn more.

Product Manager, Document Imaging and Capture, IBM

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