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Connect with cognitive computing innovators at InterConnect

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wpid-thumbnail-a59d2681ba1796401d6236912571a22a.jpegWhen is a mall no longer a mall? When it becomes a gathering of disruptive technology, a destination for pop-up shops and a bridge for the customer’s physical and digital shopping experience.

Westfield Centre in San Francisco is the retailing flagship, radically personalizing shopping and reinventing the in-store and digital customer experience using beacons, sensors, social content and 75 billion online devices.

Why now? Because most data is hidden, unstructured, on the edge, and companies haven’t been able to create value from it until the cloud. Cognitive computing provides the opportunity to derive insight from all data moving into the cloud – and affords buyers, sellers and partners a unprecedented opportunity to engage across the ecosystem.

As shoppers have seen at Westfield Centre, they can swipe a personalized set of insights on their phone, smart watch or other device and reduce friction from their shopping experience – even seeing personalized choices before they hit the store.

 

Retail is not the only sector where the customer experience is being redefined by the cloud. Innovative business applications delivered through SaaS are creating changes in nearly every industry.

How can you get insight into where cloud capabilities are driving successes like we’re seeing in retail? Come to InterConnect, IBM’s premier Cloud & Mobile conference in Las Vegas, in February. We’ll be doing a deep dive into IBM’s recently updated cloud strategy and expanded cloud capabilities. Together with clients and partners, we’ll share with you all the components for accelerating your move to a successfully using digital assets.

Don’t miss our feature session on how to deliver industry disruptors to transform business in a panel where IBM’s head of SaaS Doug Cox and I will be joined by heads of Westfield Mall and Deloitte.

IBM’s premier cloud and mobile conference takes place February 21-25 at Mandalay Bay in Las Vegas. Take advantage of the early registration discount and learn  about all of the cloud tracks and sessions.

 

Vice President, IBM Cloud Marketplace and SaaS

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