Creating competitive advantage with SaaS apps

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wpid-thumbnail-215ca7e9b5a26c6ad67d1310d0a7fe60-500x410We’re surrounded by change that’s driven by technology. A change that may have affected you is what’s happening in the taxi industry. After years of low-tech, in the moment, on the street, interaction, taxi services now have to innovate to hold off their app-based disruptors, Uber and Lyft. Or, think of retail — even a tiny, home-based business can appear full-size on the web, changing who participates in any market and how successful any one vendor can be.

Most likely, your organization is facing similar challenges. You might not know the source but it could be from a nimble startup, changing client needs and wants, or something entirely different.

Instead of hoping that the disruption and change will pass you by, what can you do?

Focus on building competitive advantage.

Competitive advantage may not come from products or services. It could be that having a procurement process that takes risk and cost out of the equation is the best insulation against disruptive change. It could be that understanding your customers’ behavior at a granular level helps you personalize campaigns and create demand on a level that accelerates growth.  Or it could be that improving your hiring and talent management with cognitive analytics drives attrition rates down, making you more resilient.

The good news is that the path to competitive advantage doesn’t require many IT resources. All of these advantages are available through Software as a Service (SaaS) apps that run in the cloud.

Every organization is looking for ways to improve how they do business, from big picture, long-term projects to quick hit, small-scale ideas.

The organizations that choose SaaS see it as a way to create value and change deep within and across an organization.

I’m convinced that every organization has the potential to meet and overcome disruption, regardless of size, location or industry. What steps will you take first?

To learn more, check out these SaaS videos.

 Janet Sifers (@JanetSifers) is the program director of IBM SaaS portfolio marketing.

IBM Cloud

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