APIs: Building blocks for creating a cognitive business strategy

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This is the second post in the Digital Transformation in the Cognitive Business Era series where we will explore how cognitive systems like IBM Watson are redefining society, business and human interaction in the digital economy by helping people make better decisions.

The ability to offer computing infrastructure with choice and consistency for cloud services -including — public, private, industrial hybrid and hybrid IT — provides customers with the adaptability and optimization required to facilitate diverse workloads like cognitive. And combining this with security, reliability, availability and scalability and a commitment to DevOps is critical to digital transformation.

Setting the standard in the cognitive era, Bluemix and the Watson Developer Cloud currently offers digital builders 28 APIs with plans to reach 50 Watson APIs in 2016. These technologies draw on five distinct fields of study and examples include:

  • Tone Analyzer to understand and revise language tones in text
  • Visual Insights to analyze photos and extract interests related to activities and hobbies
  • Dialog which enables natural language interactions between a user and an application.

A complete list of services is available at the link hereCognitiveblog2.png

APIs serve as the building blocks to creating intelligent machines allowing enterprises to phase in cognitive capabilities over time. For example, a bank could start its cognitive journey by using a speech to text service to digitize a client’s conversation with a financial advisor. Next, the financial institution looks to see if they could implement natural language processing services to identify the client’s financial goals. Finally, a trade off analytics service could use these goals to recommend a suitable investment strategy. The financial advisor retains ultimate control over the strategy and recommendations to the client, but they are assisted in providing the best possible service to their client.

Today we are witnessing dynamic shifts in business strategy — enabled by apps, mobile, social and the Internet of Things (IoT). Digital transformation creates extraordinary opportunities for consumers, companies, industries and countries. Throughout this series, we will be examining how industries embrace the Internet of Things, cloud and cognitive computing. It’s clear, we are embarking on something truly life changing as we enter the Cognitive Business Era.

For more information:

Emergence of cognitive systems in the post-digital world


Senior Advisor, Cloud and Cognitive Computing, IBM Cloud

Sumit Patel

Cloud Advisor IBM Cloud

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