January 14, 2014 | Written by: Holly Lehr-Hahn
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Retailers all over the world descended on New York City this week for the National Retail Federation’s (NRF) 103rd Annual Convention & Expo. IBM has been involved with NRF for more than 40 years and for good reason, considering the impact technology has had on the industry. Most recently, the explosion of big data and cloud computing have enabled retailers to connect with customers in unprecedented ways.
In her keynote address Tuesday, IBM CEO Ginni Rometty talked about how the convergence of major technological shifts—cloud, analytics, social and mobile—is fundamentally reshaping commerce. But she insisted that this isn’t about technology, this is about making business model choices.
One of those choices retailers are making is to embrace the cloud and specifically software-as-a-service (SaaS). Retailers are adopting SaaS and cloud solutions for merchandisers to optimize price, promotion, and assortment decisions driving revenue, profit and customer loyalty.
In an IBM press release this week, El Corte Inglés (ECI), the largest operator of department stores in Spain, described how using an IBM SaaS solution enabled them to deliver customized in-country offers, promotions and pricing optimization in real-time.
This is no surprise. IBM has more than 100 SaaS solutions that are helping businesses make better decisions and compete more effectively by being more innovative and agile.
Our “Embracing Saas in merchandising” infographic (below) reveals that in 2013 retailers were one of the top users of public cloud services.* And 63% of retailers will increase cloud investments by up to 10% or more over the next two years.*
For retailers everywhere, getting smarter is no longer a competitive edge—it’s a competitive necessity. To experience the latest thought leadership for the retail industry, join IBM at NRF at the Jacob K. Javits Convention Center in New York City – booth 1818.
You can also check out the latest IBM Institute for Business Value Global Consumer Study, which investigates shoppers’ omnichannel expectations. We surveyed 30,554 consumers in 16 countries to discover their attitudes about shopping, particularly as it pertains to adopting omnichannel capabilities. Pre-register and be among the first to receive the full IBM Institute for Business Value report.
* ESG Research Report, 2013 Public Cloud Computing Trends, March 2013
* IBM Center for Applied Insights, 2012Tech Trends study involving more than 1,200 technology decision makers63