Social media analytics as SaaS: What’s in it for a social data analyst?

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Social media is a monster that generates humungous amounts of data. Every minute, 1,500 blog posts, 168 million emails and 98,000 tweets are composed. YouTube is the second largest search engine in the world, Twitter is the fastest growing social network and two new members join LinkedIn every second.

But all that data is useless for generating business value, and this massive quantity of information needs to be pruned at different stages to get the richest insights and knowledge out of the flood.

In each of the stages above, data analysis and crunching requires a very powerful platform that is robust, fast, secure and cost-effective to get the near real time insights from social data that would add business value.

Is there a powerful solution that satisfies all these needs?

Social media analytics offered as software as a service (SaaS) in cloud is the solution. It offers three main benefits for a social media analyst:

  1. Storage available for data integrated from different sources in a cost-effective and secure way
  2. Advanced computationally intensive analytics made faster with the robust multi-tasking high computation power offered by cloud solution
  3. Addressing several business problems in parallel and delivering actionable insights for better business strategies in a better competitive way

The social world is an open forum where the contributors—be it the solution or service providers, product vendors, customers, consumers, critics, marketers, investors, users—all have the liberty to express their thoughts, opinions and sentiments on anything under the sun.

Winner takes all

In such a competitive environment where the data is available in the public domain and accessible by all, it becomes all the more important that the social data analysts put their best skills to use in a faster, better, secure and much more cost-effective way to generate actionable strategies adding business value. I believe that social media analytics in cloud is the way to go.

Do you agree with this? Please let me know your thoughts. I can be reached @76Rramya on Twitter or in the comments below. Let’s keep discussing other key benefits of delivering social media analysis insights as a SaaS offering.

For more information on this topic check out Social Media Analytics Software as a Service.

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