Recap: What factors will shape the cloud landscape in 2013? #cloud13x13

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From December 10-14th I was privileged to host a Twitter conversation exploring key trends for cloud in 2013. The idea was to encapsulate suggestions for the key factors at work in single words such as DATA or SECURITY.

We had quite a few suggestions over the week, including:

This represents just a selection of the hundreds of contributions and I’d like to thank everyone across the globe who participated – each idea was valued. We have now worked through all the tweets and distilled the suggestions down to a selection of 13 key words to exemplify the cloud market in 2013: 13×13!

It was a difficult task to judge which set of words best reflected the overall sentiment from what was a wide-ranging conversation. However we saw a clear thread linking the 13 most prominent words.

AMBITION and PERVASIVENESS. Cloud is not new. 2013 is the time for organisations to deploy cloud ambitiously at scale to disrupt, transform and innovate.  In this way cloud will be increasingly cross industries, geographies, workloads and organisations of different sizes.

TRUST, SECURITY and RESILIENCE have been key talking points for some time now, however it’s clear they are still perceived as essential success factors in cloud. They will endure and attract attention through 2013 and beyond.

VELOCITY, SIMPLICITY and EFFICIENCY are cloud benefits that stand out as making the most interesting difference for the end user or customer. Efficiency should be interpreted as more than financial. Carbon Efficiency in particular was an emerging theme in the discussion. Velocity is about speed, but also agility.

HYBRID, MOBILE and PLATFORM were seen as particular drivers of cloud. Most organisatons will be managing hybrid environments. Mobile is both a growing source of internet related traffic and one that naturally fits with cloud. Platform as a service (PaaS) is seen strategically as a driver of SaaS and BPaaS.

OPENNESS and ORCHESTRATION are both good words that encapsulate a number of ideas. Open relates to standards as well as competitive and commercial openness and the importance of eco-systems. Orchestration covers all aspects of the smart integration of cloud especially in hybrid environments and across eco-systems.

What do you think?  Do these words work together? I would be delighted to hear your thoughts (and apologies in advance if your particular word was left on the cutting room floor – hopefully the idea behind it was still reflected).

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