Imagine one quarter of your customer base or prospective customer base is apathetic towards not only your services, but the very foundation your business is built upon. According to Viacom Media's recently conducted survey of over 10,000 millennials, that sentiment pretty much captures their view of banking. How do banks change this mindset that has consumed Americans in this age bracket? The answer to me is simple – use technology to make the experience of banking easier, faster and more delightful.
Throughout the partnership with The Masters, IBM has introduced many technological innovations such as the tournament's first website in 1996 to real-time ball tracking in 2015. These transformations and innovations have been purposeful and appropriately implemented. This year, our team examined opportunities to utilize the Watson platform for drawing insights and analytics from social data in support of the editorial teams.
On March 26, 2015 ET, we are releasing the Insights for Twitter General Availability (GA) Service. This update will replace the Beta version you have been using. As a result, any applications that were created with the current Insights for Twitter Beta will no longer work. You must update/rework your applications as described in this post to use the new release.
Today, we're excited to announce the availability of IBM Insights for Twitter service on Bluemix. Developers can now take advantage of the collective intelligence of hundreds of millions of people to create unique, social media applications quickly and easily, directly in the IBM Bluemix environment. The service enriches tweets, based on deep natural language processing algorithms from IBM Social Media Analytics. Real-time processing of Twitter data streams is fully supported; configurable through a rich set of query parameters and keywords.