Action Required Service Updates

Mobile Analytics Service Deprecation

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We’d like to inform you that we are retiring the Mobile Analytics service on August 31, 2018

The capabilities of Mobile Analytics will be available as part of the Mobile Foundation service, with the exception of Sentiment analysis. The existing pricing of Mobile Foundation will continue with the added functionality of Mobile Analytics included at no additional cost. The table below lists the features of the Mobile Foundation service after the addition of Mobile Analytics.

Mobile Analytics Plan & Capabilities Existing Mobile Foundation

New Mobile Foundation



  • 50,000 events saved for one month
Developer Plan


Developer Plan

  • 50,000 events saved for 1 month
  • In-app feedback

  • Unlimited events saved for 6 months
  • First 10 million events are free; then pay for every additional 1 million events
Professional Per-device Plan


Professional Per-device Plan

  • Unlimited events saved for 6 months
  • In-app feedback
$0.05/daily client device

  • Includes unlimited events saved for 12 months
  • Application sentiment
  • In-app user feedback
Professional One- application Plan



Professional One-application Plan

  • Unlimited events saved for six months
  • In-app feedback


We see this change as a way to better serve mobile needs in a single service while ensuring the Mobile Analytics experience will remain similar. To facilitate a seamless experience for Mobile Analytics users, the options are as follows:

  • Mobile Analytics users who have instances created through Mobile Foundation:
    • IBM will provide the option to move the Mobile Analytics instance into Mobile Foundation.
    • Users will need to delete the Mobile Analytics service instance icon. This will not delete data.
    • Billing for Mobile Analytics will be disabled on August 31, 2018. This service will be available along with Mobile Foundation.
  • Mobile Analytics only users:
    • Users will be billed for usage until August 31, 2019, or whenever they move to Mobile Foundation.
    • Based on your needs, a Mobile Foundation plan needs to be purchased. After purchase, users need to contact IBM ( with their Mobile Foundation service instance ID before the first usage to wire old analytics data to the new instance.
    • Mobile Analytics service is available for one year (until August 31, 2019), and this gives sufficient time for Analytics-only users to move to Mobile Foundation service.

Developers can only use Foundation service SDK to build applications and the SDK will be updated to support in-app feedback.

Here’s what you need to know

End of Marketing Date: August 31, 2018

As of August 31, 2018, new Mobile Analytics instances cannot be provisioned. However, existing instances will continue to be supported.

End of Support Date: August 31, 2019

  • For a period of 365 days after the End of Marketing Date (through August 31, 2019), all existing instances will continue to be available on the Services dashboard in the Bluemix console. All existing instances will also continue to be supported by Mobile Analytics.
  • Any instance still provisioned as of the End of Support Date will be deleted.
  • Please delete your Mobile Analytics service instances before the End of Support Date.

As always, we’re here to help! Reach out to us through email.

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