IBM App Connect: Anyone can integrate!

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Running a business successfully these days depends on information about your customers and what they want.  That information exists in the multiple special apps that your marketing, sales, and other line-of-business teams use; apps like cloud offerings, Marketo, Slack, and SAP offerings.

All the apps need a coordinated view of key information, and when information changes in one app the changes need reflecting in others.  For example, someone signs up for an event, so a lead needs adding to Marketo, and a subscriber to a Mailchimp list, and more…; a customer places an order, so a change in SAP needs reflecting in Salesforce. The ideal is that changes happen across all apps automatically, in real time.

But the reality is that apps seldom know how to communicate with each other, and do not understand the different formats for information used by other apps. So, each separate app becomes an unintentional siloed view of information, a risk to business decisions and customer service. Without integration, business teams need to spend time replicating information from app to app, and hoping that other teams notify them of changes to keep current the information in their apps.

What is needed is integration of all the apps, so that the apps work together automatically … by simple configuration without coding.  With IBM® App Connect, anyone can integrate!

Integration is ubiquitous

In business scenarios, the focus is on new campaigns and any thoughts of integration of business apps and data have tended to be last in the list of priorities.  However, integration plays a key role between success and failure of campaigns. Furthermore, with the advent of businesses pushing for digital transformation, integration has become ever more prominent in business strategies. For example, every business owner has heard ideas like the following:

  1. As a marketer, I want to automate the exchange of data between Marketing and Sales systems
  2. As a sales manager, I want complete automation of tasks like creating a sales order for all my products, where these tasks run and exchange information across multiple disparate Sales and Financial systems
  3. As a mobile developer, I want to build a new app that uses existing business assets, like customer data in an on-premises SAP system
  4. As a data scientist, I want to extract information from multiple disparate systems and keep them in sync
  5. As an Integration Specialist, I want to create robust and secure integrations and processes that allow interaction with critical business assets

Each of these ideas requires integration tasks, realized by different user roles with different skill sets in an organization. There is a need to tackle these requirements in a comprehensive and consistent manner.

Introducing IBM App Connect

IBM App Connect provides a business-user friendly, web-based tool to connect applications together to automate tedious and time-consuming tasks. It helps users to automate workflows and integrate data, apps and APIs across hybrid cloud environments. The user experience is designed to support a range of roles and needs; from simple, trigger-action flows across cloud apps to multi-step flows requiring sophisticated data transformation and mapping.

Now available on IBM Bluemix, developers can utilize App Connect to build integration capabilities into the apps they are building and deploying through the cloud platform. This holistic approach not only speeds up the development of apps but results in a comprehensive and scalable solution.

To learn more about IBM App Connect on Bluemix, click here.

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