Compute Infrastructure

Auto Scale Your Online Sales This Holiday Season

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virtual server card auto scaleThanksgiving Day saw an increase of 21.6 percent in online sales. With less than two weeks left in the holiday shopping season, last-minute shoppers are rushing to cross items off their must-buy lists.

Is your online business ready to handle the rush?

Whether it’s the holiday rush or if your online store sets the new must-have trend of the season, your infrastructure must be able to accommodate the influx of users.

Dealing with crashed sites, slow-loading pages, and system backlogs can cause strain on IT departments, take away time from focusing on growing a business — and unfortunately trigger major complaints from online shoppers.

It might seem counterintuitive, but these problems are good signs that a business is doing well. But to keep customers happy and coming back, it’s best to avoid internet loading lag. With auto scale, you can deliver an optimal user experience regardless of the volume of traffic or amount of resource usage.

How does auto scale work?

When traffic is high, auto scale adds servers to meet demand and provide a smooth-running site. When traffic slows, it scales back so you’re not paying for what you’re not using.

Our existing customers can access the customer portal and customize auto scale in three simple steps:

  1. Define a group: Determine which servers you would like to scale in which data centers.
  2. Set a policy: Establish rules for adding and removing virtual servers from your environment.
  3. Define a trigger: Create schedule- or usage-based triggers that provision or de-provision virtual servers based on your policies.

Online retailers should set a policy to add extra servers—depending on the size of business, that’s maybe 10, 20, or 100 servers. Setting triggers makes sense when traffic increases around 7:30 in the morning and during high traffic so that after-work hours, they’ll keep consumers from experiencing unnecessary lag.

Spend money on gifts, not underutilized capacity

The last thing you need at this time of year is another bill. Guess what? Auto scale is free (mostly). You only pay for the servers you need, when you need them. You can change the group, policy, or trigger in the customer portal anytime. You’re not locked into any long-term plans.

If you haven’t already auto scaled your cloud environment, it’s time to do it. Set up auto scale here.

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