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Twilio Signal – Watson Services on Twilio Marketplace

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Twilio challenges the hardware and hard-wired nature of the telecommunications industry with the art of the possible in software.

The first day of the Twilio Signal conference was a muscle-flex from what was a disruptive startup that is becoming a powerhouse in the telecommunications industry. “To what extent?” you might ask. They’ve now reached a million developers in their community with 75 billion annual API requests. That translates into a global reach that is creating 1 billion devices. Impressive numbers, to say the least.

Jeff Lawson, Twilio CEO, proclaimed that Twilio is now focused on collective intelligence (sound familiar?), gathering data from their users for the purpose of creating better, more efficient solutions for their customers. That proclamation was followed up with a big-time announcement: Watson services will now be available on the new Twilio Marketplace.

IBM Watson Message Sentiment and IBM Watson Message Insights are now available as what Twilio calls “Add-Ons” in their new Marketplace. Add-ons are pre-integrated technologies available through the Twilio Marketplace that allow developers to do more with the Twilio API and are designed to make it easier for developers to integrate with other platforms and technologies.

Future plans include extending these offerings on third party platforms, like the Twilio Marketplace, bringing cognitive to where developers work. The Watson Speech to Text Add-on, as part of the Recording Add-on category, is up next for Twilio developers.

In my opinion, it’s a very smart move by Twilio. Watson continues to be one of the hottest brands in the IT industry. And services that explore sentiment and insights are where Watson is strongest. Think of it as an evolution of our partnership. Of course, Bluemix will continue to be the platform of choice for all of Watson’s services, but we must share the collective intelligence (there’s that term again) to grow our partner ecosystem.

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