Social Media

How to improve social influencer marketing with AI technology

If you were a marketer, imagine the thrill of creating a commercial so compelling that your audience would skip through regular programming to get to it. That’s our goal at Influential. We’re in the business of helping brands, publishers and ad agencies create social media #ad and #sponsored posts that outperform organic content. We’ve achieved […]

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How to fight cyberbullying with AI technology

Cyberbullying is a critical issue to the health and mental health of our children and teens. Eighty-seven percent of youth have witnessed cyberbullying. Nearly two-thirds of students who have experienced cyberbullying stated that it affected their ability to learn and feel safe at school. At Identity Guard, we began looking into how our monitoring services, […]

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AI plus Social = Learning what customers want

Companies are always trying to get inside their customers’ heads. They ask: What will they buy? Why will they buy it? And how do I get them to buy my products instead of my competitors’? Marketers have used evolving forms of market research and demographic customer segmentation and analysis for many years. But you can’t […]

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AI technology helps protect teens from cyberbullying

An astonishing 87% of youth have witnessed cyberbullying. In 2017 alone, over 13 million American children were bullied or cyberbullied. For me, the struggle against bullying and cyberbullying is a personal one. In October of 2006, my 13-year-old daughter Megan took her own life as a result of cyberbullying. Committed to helping prevent similar tragedies, […]

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Analyzing tweets to predict flu epidemics

Influenza is a serious health problem. Millions of Americans get the flu each year. It sends hundreds of thousands to the hospital and thousands die from it. If healthcare professionals could more accurately predict when and where flu outbreaks will peak, they could improve the timing of flu vaccination clinics, better communicate the need for […]

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The data that put Influential in control

When you need to deliver on a six-figure contract, you can’t get derailed because somebody’s stuck in a college classroom. My company, Influential, is an AI influencer technology that matches brands with social media influencers. Our technology uses machine learning and transparent data to identify and connect top-engaged accounts on social media with the perfect […]

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Influential and the power of personality insights

I’m not famous. I have no talent. And I’m not creating the kind of social media content you’re probably used to seeing. Back in the early days of Twitter and Instagram, I created accounts with names like @Travel, @Automotive and @Fashion. I owned those accounts because I claimed them first. But I didn’t sell them—I […]

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