Social Media Marketing

High-tech AI delivers new opportunities for athlete sponsorships

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed […]

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AI plus Social = Learning what customers want

Companies are always trying to get inside their customers’ heads. They ask: What will they buy? Why will they buy it? And how do I get them to buy my products instead of my competitors’? Marketers have used evolving forms of market research and demographic customer segmentation and analysis for many years. But you can’t […]

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The data that put Influential in control

When you need to deliver on a six-figure contract, you can’t get derailed because somebody’s stuck in a college classroom. My company, Influential, is an AI influencer technology that matches brands with social media influencers. Our technology uses machine learning and transparent data to identify and connect top-engaged accounts on social media with the perfect […]

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Influential and the power of personality insights

I’m not famous. I have no talent. And I’m not creating the kind of social media content you’re probably used to seeing. Back in the early days of Twitter and Instagram, I created accounts with names like @Travel, @Automotive and @Fashion. I owned those accounts because I claimed them first. But I didn’t sell them—I […]

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