Marketing

How to boost marketing effectiveness with AI + Neurodata technology

It’s time for brands to get real. People are demanding authenticity today as they want brands to serve a greater purpose beyond the bottom line. This is increasingly how brands are seeking to set themselves apart and the ability to tell emotionally informed, purpose driven stories has never been more important. Centiment is a leading […]

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High-tech AI delivers new opportunities for athlete sponsorships

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed […]

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