Marketing

Converting weather forecasts into smart business decisions with AI

Written by Brandon Rude | AI/Watson, Cloud, Professional Services...

Few would doubt the idea that weather has a big impact on business. Think of how something as basic as holiday retail spending can be sharply influenced by a blizzard or frigid temperatures. While those kinds of big, macro effects are easy to understand, the real nature of the relationship between weather and business is ...read more


How to boost marketing effectiveness with AI + Neurodata technology

Written by Billee Howard | AI/Watson, Analytics, Media and Entertainment

It’s time for brands to get real. People are demanding authenticity today as they want brands to serve a greater purpose beyond the bottom line. This is increasingly how brands are seeking to set themselves apart and the ability to tell emotionally informed, purpose driven stories has never been more important. Centiment is a leading ...read more


High-tech AI delivers new opportunities for athlete sponsorships

Written by Ishveen Anand | AI/Watson, Developer, Marketing & Public Opinion Research...

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed ...read more