retail

AI insights from Behr help consumers pick their paint palette

Written by Tanuja Singeetham | AI/Watson, Retail, The Weather Company

Behr Paint Company offers more than 3,000 colors in our paint collection. We find that consumers often get confused when it comes to picking the right color for their project. They’re overwhelmed with choice, causing a kind of analysis paralysis. Often, people don’t take on or complete a painting project because of their struggle to ...read more


How to delight store shoppers with digital innovation

Written by Cyril Bourgois | AI/Watson, Cloud, Internet of Things (IoT)...

When I shop online, I enjoy the price transparency, the infinite range of products, 24×7 availability and no waiting in line. Still, I sometimes miss the human contact of a brick-and-mortar store where employees help create a warm and lively atmosphere To give customers the best of both worlds, those of us at Groupe Casino ...read more


How AI technology can help boost fashion forecasting

Written by Vineet Gautam | AI/Watson, Retail

India is a country of fashion-loving millennials who love to wear the latest colors and styles. To capitalize on this strong market, however, fast fashion retailers such as my company, Bestseller India, have several challenges to overcome. The first is common to all retailers: how to offer consumers the right merchandise in the right store ...read more


How to increase loyalty with tech-smart consumers

Written by Giuseppe Cunetta | AI/Watson, Consumer Products, Electronics...

Digital transformation is sweeping the retail industry. It’s especially evident in B2C marketing, where we must rethink our processes and refresh our technology to become relevant to today’s tech-smart consumers. At MediaWorld, Italy’s largest retailer of consumer electronics, we’re transforming by putting customer data at the center of marketing operations. Whereas before our marketing was ...read more


How high-tech AI technology helps fulfill retail demand

Written by John Hill | AI/Watson, Analytics, Retail

Since our founding 130 years ago, those of us at Carhartt have always maintained a tight focus on what we see as our mission: providing hardworking people with durable clothing they can rely on. Along the way, we’ve also become an iconic brand with a broadening appeal and growing visibility in popular culture. But the ...read more


Weather data sparks retail innovation to help bottom line

Written by Erik Haas | Analytics, Business Partner, Cloud...

At Bison Schweiz AG, we’re constantly reinventing our products to meet the changing needs of our retail customers. When we saw the opportunity to integrate weather data into our electronic store label (ESL) solution, Bison ESL Manager, we jumped at the chance. What does weather have to do with retail? Any gardening store manager can ...read more


Gaining time-to-market edge with new 3D design technology

Written by Wim Vantomme | AI/Watson, Consumer Products, Retail

The furniture-buying experience is constantly changing. We used to present customers with a static physical or online catalog, with pictures and descriptions. Today, even the best catalogs and the most fully stocked showrooms aren’t sufficient enough to keep up with the growing and changing expectations of consumers. Try before you buy We’re dealing with a ...read more


Cognitive + Retail: Macy’s shoppers get help from in-store cognitive app

Written by Don White | AI/Watson, Mobile, Retail

Macy’s Inc., one of the premier department store retailers in the US, is exploring how cognitive technologies can help guide shoppers within their stores. Satisfi Labs is working with Macy’s to develop and test Macy’s On Call, a cognitive mobile web tool designed to help shoppers locate items and enhance their in-store experience. The tool ...read more