NASCAR

Winning motorsports with help from high-tech AI for weather

Weather is a critical factor in motorsports—it affects vehicle performance and shapes race strategy. While weather has always been a key consideration in racing, forecasts are now more accurate and detailed at the hyper-local level. When accurate, hyper-local forecasts are combined with data science and machine learning, race teams gain a definitive competitive advantage. After […]

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NASCAR: A need for speed and hyperlocal weather forecasts

Every business must cope with the weather, but weather strategy is especially critical for NASCAR, the world’s largest motorsport league. With 1,200 outdoor races each year in the U.S., Canada, Mexico and Europe, NASCAR’s logistics, race control, vehicle performance and fan experience all are affected by the weather. Our operations teams can’t control the weather, […]

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