IBM Watson

AI insights from Behr help consumers pick their paint palette

Behr Paint Company offers more than 3,000 colors in our paint collection. We find that consumers often get confused when it comes to picking the right color for their project. They’re overwhelmed with choice, causing a kind of analysis paralysis. Often, people don’t take on or complete a painting project because of their struggle to […]

Continue reading

AI helps companies meet new data protection challenges

In an ideal world, rules should be based on principles—on what’s right, not what’s easy. In Europe, a good example of that maxim in action is the General Data Protection Regulation (GDPR), a set of rules adopted in 2016 designed to protect privacy and personal data for citizens living in the European Union (EU) and […]

Continue reading

How AI helps Japan Airlines personalize the travel experience

For airlines, the sheer volume of flights and travelers can sometimes make it difficult to provide a personalized customer experience. When airports are busy and flights are full, passengers sometimes feel that the airline simply sees them as objects to be transported from point A to point B. In response, Japan Airlines decided to set […]

Continue reading

The problem of rural internet access: How AI is helping

A disconnected rural population Nineteen million people in the United States lack high-speed internet access. Many of these people live in rural areas, where fiber, coaxial cable, DSL or any other kind of broadband infrastructure is scarce or nonexistent. This is a huge issue for rural community administrators and school officials who have been struggling […]

Continue reading

How to delight store shoppers with digital innovation

When I shop online, I enjoy the price transparency, the infinite range of products, 24×7 availability and no waiting in line. Still, I sometimes miss the human contact of a brick-and-mortar store where employees help create a warm and lively atmosphere To give customers the best of both worlds, those of us at Groupe Casino […]

Continue reading

How AI technology can help boost fashion forecasting

India is a country of fashion-loving millennials who love to wear the latest colors and styles. To capitalize on this strong market, however, fast fashion retailers such as my company, Bestseller India, have several challenges to overcome. The first is common to all retailers: how to offer consumers the right merchandise in the right store […]

Continue reading

SilverHook gains edge with AI in race to the podium

Last year, after breaking the Guinness World Record for the Key West to Cuba run, we wondered what was next for the #77 Lucas Oil SilverHook ocean racing powerboat? We found the answer in the 50th anniversary of the Trinidad & Tobago Great Race, one of the most grueling races in the world. The 115-mile […]

Continue reading

By Curt Wiedenhoefer and others

Smarter surgical recoveries with wearable technologies

When we entered the field of orthopedic medicine 20 or so years ago, a total knee device sold for $15,000. Today it’s $3,000. Implants are now essentially commodity items. They’re all FDA approved, and patients generally see good results. However, with today’s shift to value-based healthcare, including programs such as Comprehensive Care for Joint Replacement […]

Continue reading

How to increase loyalty with tech-smart consumers

Digital transformation is sweeping the retail industry. It’s especially evident in B2C marketing, where we must rethink our processes and refresh our technology to become relevant to today’s tech-smart consumers. At MediaWorld, Italy’s largest retailer of consumer electronics, we’re transforming by putting customer data at the center of marketing operations. Whereas before our marketing was […]

Continue reading