IBM Watson Personality Insights
How to improve social influencer marketing with AI technology
If you were a marketer, imagine the thrill of creating a commercial so compelling that your audience would skip through regular programming to get to it. That’s our goal at Influential. We’re in the business of helping brands, publishers and ad agencies create social media #ad and #sponsored posts that outperform organic content. We’ve achieved […]
How a high-tech AI solution can boost employee engagement
When I entered the workforce many years ago, I became disengaged because I felt overlooked by my managers—they never communicated the impact my work had on the organization. My experience mirrors the latest employee engagement research that shows employees crave real and immediate recognition. Just saying “good job” or “I appreciate you” doesn’t cut it; […]
How to boost marketing effectiveness with AI + Neurodata technology
It’s time for brands to get real. People are demanding authenticity today as they want brands to serve a greater purpose beyond the bottom line. This is increasingly how brands are seeking to set themselves apart and the ability to tell emotionally informed, purpose driven stories has never been more important. Centiment is a leading […]
Revolutionizing ERP with AI high-tech solutions
As the president and founder of MXM Sistemas, one of the top providers of enterprise resource management (ERP) software in Brazil, let me make a statement that may surprise you: we have reached the end of the ERP era. I say this only partly in jest because by adding artificial intelligence (AI) to ERP, it […]
The data that put Influential in control
When you need to deliver on a six-figure contract, you can’t get derailed because somebody’s stuck in a college classroom. My company, Influential, is an AI influencer technology that matches brands with social media influencers. Our technology uses machine learning and transparent data to identify and connect top-engaged accounts on social media with the perfect […]