IBM Watson Natural Language Understanding

High-tech AI delivers new opportunities for athlete sponsorships

Written by Ishveen Anand | AI/Watson, Developer, Marketing & Public Opinion Research...

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed ...read more


The biggest revolution in video viewing since cable TV

Written by Field Garthwaite | AI/Watson, Consumer Products, Media and Entertainment

At IRIS.TV we’re using machine learning to enable the biggest transformation of how people watch video since the evolution of cable television. I know that’s a bold claim. But let me show you why we believe it. For decades, succeeding in the biggest media business in the world – television – came down to having ...read more