IBM marketing cloud

How to increase loyalty with tech-smart consumers

Written by Giuseppe Cunetta | AI/Watson, Consumer Products, Electronics...

Digital transformation is sweeping the retail industry. It’s especially evident in B2C marketing, where we must rethink our processes and refresh our technology to become relevant to today’s tech-smart consumers. At MediaWorld, Italy’s largest retailer of consumer electronics, we’re transforming by putting customer data at the center of marketing operations. Whereas before our marketing was ...read more