athlete

High-tech AI delivers new opportunities for athlete sponsorships

Written by Ishveen Anand | AI/Watson, Developer, Marketing & Public Opinion Research...

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed ...read more