November 15, 2016 | Written by: Susanne Hupfer
Categorized: AI/Watson | IBM: The Backstory
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What can you learn from early adopters of cognitive business solutions?
Cognitive computing, sometimes referred to as artificial intelligence (AI), is changing the marketplace by unlocking vast quantities of data and developing deep, predictive insights. Surveying more than 600 cognitive early adopters worldwide—not just IBM customers, but also clients of the most popular cognitive solutions available in the marketplace today—we found that early adopters are accelerating business outcomes and gaining competitive advantage.
How do cognitive technology outcomes differ by industry?
As we evaluated survey responses and compiled the Cognitive Advantage Report, we found some interesting variances by industry. For example, one of the top implementation results in the retail industry is a more personalized customer experience. But, in the health industry, the top spot was tied between accelerated innovation and improved productivity and efficiency.
Who’s already benefiting?
Retail: UK startup Honest Café is using cognitive analytics to explore transactions, payments and weather data to uncover customer behavior patterns. Honest Café is now better able to customize new locations to invite longer visits and increase sales. Watch the video interview or read the Watson Analytics blog post to learn more.
Health: By implementing IBM Watson Content Analytics for Healthcare software, MD Anderson Cancer Center improved the quality of care it can deliver to patients. See the case study and video interview for more on its story.
Government: The Tennessee Highway Patrol (THP) saw Tennessee traffic fatalities fall to their lowest level since 1963 after implementing its cognitive solution. The state also saw traffic accident casualties fall by six percent and driving-under-the-influence (DUI) arrests rise by 34 percent. Listen to the Wild Ducks podcast, episode 12, or read the case study for more about the THP solution.
How will you adopt cognitive insights?
What insights can you gain from early adopters? In the Cognitive Advantage Report we found that lessons from successful early adopters highlight the following best practices:
- Choose your on-ramp. Determine a starting point by considering your company needs and resources. Target a use case with a strategic goal and data to support it. Will you pursue enterprise-wide transformation, or improve a specific business process?
- Advance your data strategy. The success of your cognitive initiative will depend on the volume and quality of data at your disposal. Consider using a diverse range of untapped data sources based on your business need—from structured to unstructured, and from internal to external sources.
- Team for success. Encourage your IT and business leaders to collaborate on the organization’s cognitive initiatives. Enlist a team of cognitive, software development and data specialists to implement and manage cognitive pilots and supplement your in-house expertise through your ecosystem of partners.
Read the full Cognitive Advantage Report for complete study findings. Want Watson to help glean insights from early adopters specifically for your business? Try the Watson Business Coach or contact a representative.