Social Business

Clients embrace cognitive collaboration at IBM Connect 2017

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Redefining the work day

In today’s connected world, most everyone can relate to that feeling of being overwhelmed with multiple phone calls, texts, instant messages and e-mails all converging at once. It’s information overload; we have too many tasks, too many requests, too much data.

“The average employee gets interrupted at work 11 times a day. And, it takes an average of 25 minutes to refocus after a distraction,” shared IBM Collaboration Solutions General Manager Inhi Cho Suh in the IBM Connect 2017 opening general session.

We are interrupted all day long when we don’t need most of our alerts; and, paradoxically, the alerts we really want, we don’t get. Not surprisingly, then, those that invest in collaboration seem to get hit up the most. As Ed Brill, VP of Product Management and Design for IBM Collaboration Solutions, put it, “Today’s tools can’t handle the constant influx of information. They add to the noise.”

But help is on the way! While at the Connect conference, the IBM executive team clearly outlined a vision and future for how cognitive technology will infuse current collaboration solutions. Cognitive technology will be applied to IBM Connections and IBM Verse, and also recently announced products Watson Talent and Watson Work, to redefine how we work.

Enabling successful client collaboration

From a client success standpoint, we were really struck by the powerful impact IBM collaboration solutions have across the globe. During the conference, we spoke with clients from Mauritius, India, Brazil, Turkey, Italy, Germany, Kenya, Australia, Mexico, Colombia and the United States. These clients are using collaboration solutions across a wide range of industries and collaboration needs.

We interviewed a client using Connections to bring together his hotel chain staff. He can now ensure his multi-country employees and processes are on the same page. Taking it a step further, he also uses Watson to identify new revenue opportunities. We also met with the employee of a large US airline using IBM technology to create a new level of collaboration among its pilots, flight attendants, maintenance crews and back-office employees.

Moving beyond distraction

A cognitively connected business empowers work that is part of a seamless flow of information and conversations. In short, cognitive solutions can make us more efficient. Our clients are on the front line of this revolution. We are seeing them move beyond everyday employee distractions. Instead, our clients are creating a seamless flow of information and conversations that enables more meaningful work for their businesses.

Learn-More   Find-A-Rep

In all, we conducted video interviews with 15 clients while at Connect 2017. We look forward to bringing these IBM client stories to you here and on our YouTube channel in the coming months. Stay tuned for the update!

 

IBM clients cognitive collaboration solutions

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IBM Client Reference Specialist

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