The Weather Company

Converting weather forecasts into smart business decisions with AI

Few would doubt the idea that weather has a big impact on business. Think of how something as basic as holiday retail spending can be sharply influenced by a blizzard or frigid temperatures. While those kinds of big, macro effects are easy to understand, the real nature of the relationship between weather and business is […]

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How AI can minimize storm effects on the electrical grid

Climate scientists believe we’re in for weather of increasing intensity—a situation that can severely challenge electric utilities. In order to minimize damage and quickly restore power after a storm, the industry must improve its ability to prepare for weather related outages. As an example of the impact, in January of 2017, my company, NB Power […]

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How data can help improve response to natural disasters

Each time there’s a natural disaster, we see the same scenario: Everyone from national government leaders and the military to the small-town mayor and scores of volunteers with big hearts and expertise come together to respond to the event. All those people, at every level, need to communicate, need to share information and need to […]

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Winning motorsports with help from high-tech AI for weather

Weather is a critical factor in motorsports—it affects vehicle performance and shapes race strategy. While weather has always been a key consideration in racing, forecasts are now more accurate and detailed at the hyper-local level. When accurate, hyper-local forecasts are combined with data science and machine learning, race teams gain a definitive competitive advantage. After […]

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By Steve Bogie and others

Air Canada flies high with boost from digital technology

When we ask our customers, “What makes Air Canada a great airline?” we hear that we’re reliable, consistent and trustworthy. We also hear that we have a great fleet and a wonderful staff, and that we really know our business. And because we really know our business, customers trust us. We love the fact that […]

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Flagship and IBM bring a new playbook to professional sports

If you’re a sports fan, you’re exuberant when your team wins and miserable when it loses. That’s one reason sports executives work so hard to put a winner on the field. And in today’s connected world, they have an additional objective – to ensure that the fan experience is all that it can be. I […]

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NASCAR: A need for speed and hyperlocal weather forecasts

Every business must cope with the weather, but weather strategy is especially critical for NASCAR, the world’s largest motorsport league. With 1,200 outdoor races each year in the U.S., Canada, Mexico and Europe, NASCAR’s logistics, race control, vehicle performance and fan experience all are affected by the weather. Our operations teams can’t control the weather, […]

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