Social Business

How to improve social influencer marketing with AI technology

Written by Ryan Detert | AI/Watson, Cloud, Media and Entertainment...

If you were a marketer, imagine the thrill of creating a commercial so compelling that your audience would skip through regular programming to get to it. That’s our goal at Influential. We’re in the business of helping brands, publishers and ad agencies create social media #ad and #sponsored posts that outperform organic content. We’ve achieved ...read more


High-tech AI delivers new opportunities for athlete sponsorships

Written by Ishveen Anand | AI/Watson, Developer, Marketing & Public Opinion Research...

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed ...read more


Base22: A blueprint for finding the value in information

Written by Ben Shoemate | AI/Watson, Business Partner, Consumer Products...

The most exciting thing about my job is being able to work with a variety of companies across the world. I’ve worked in the automotive industry, in the logistics business, with pharmaceutical companies and with oil companies. And the one thing they all have in common is information overload. Extracting maximum value from information Large ...read more


Global collaboration helps spark creativity and productivity

Written by Frank Gullo | Professional Services, Social Business, Telecommunications

As the director of Digital and Mobile Strategy at Aleron (formerly Superior Group), a global workforce solutions firm, my focus is helping our employees around the world become as efficient, productive and creative as possible. Social collaboration has been essential to this effort. Although no two journeys to collaboration are the same, there are common ...read more


Digital meeting platform brings Grupo Familia together

Written by Carolina Ochoa | Cloud, Consumer Products, Social Business

Grupo Familia is a company with operations in Latin America and the Caribbean that makes personal care and hygiene products to improve wellness in every stage of family life. We also believe in furthering the well being of our employees by fostering connections among people inside and outside the company. This can be difficult, however, ...read more


USC Marshall: Teaching the art of virtual team collaboration

Written by Peter Cardon | Education, Research & Academia, Social Business

When one of our business school graduates lands his or her dream job, I can’t help but smile. At the University of Southern California – Marshall School of Business, we take immense pride in our graduates’ achievements. However, our own success in evolving the USC Marshall curriculum to boost students’ edge in a super-competitive marketplace ...read more