Retail

AI insights from Behr help consumers pick their paint palette

Written by Tanuja Singeetham | AI/Watson, Retail, The Weather Company

Behr Paint Company offers more than 3,000 colors in our paint collection. We find that consumers often get confused when it comes to picking the right color for their project. They’re overwhelmed with choice, causing a kind of analysis paralysis. Often, people don’t take on or complete a painting project because of their struggle to ...read more


How to delight store shoppers with digital innovation

Written by Cyril Bourgois | AI/Watson, Cloud, Internet of Things (IoT)...

When I shop online, I enjoy the price transparency, the infinite range of products, 24×7 availability and no waiting in line. Still, I sometimes miss the human contact of a brick-and-mortar store where employees help create a warm and lively atmosphere To give customers the best of both worlds, those of us at Groupe Casino ...read more


How AI technology can help boost fashion forecasting

Written by Vineet Gautam | AI/Watson, Retail

India is a country of fashion-loving millennials who love to wear the latest colors and styles. To capitalize on this strong market, however, fast fashion retailers such as my company, Bestseller India, have several challenges to overcome. The first is common to all retailers: how to offer consumers the right merchandise in the right store ...read more


How to increase loyalty with tech-smart consumers

Written by Giuseppe Cunetta | AI/Watson, Consumer Products, Electronics...

Digital transformation is sweeping the retail industry. It’s especially evident in B2C marketing, where we must rethink our processes and refresh our technology to become relevant to today’s tech-smart consumers. At MediaWorld, Italy’s largest retailer of consumer electronics, we’re transforming by putting customer data at the center of marketing operations. Whereas before our marketing was ...read more


How high-tech AI technology helps fulfill retail demand

Written by John Hill | AI/Watson, Analytics, Retail

Since our founding 130 years ago, those of us at Carhartt have always maintained a tight focus on what we see as our mission: providing hardworking people with durable clothing they can rely on. Along the way, we’ve also become an iconic brand with a broadening appeal and growing visibility in popular culture. But the ...read more


Businesses gain edge in digital world with high-tech consulting

Written by Mohammed Sijelmassiis | AI/Watson, Cloud, Computer Services...

My company, Sopra Steria, is a digital transformation service provider. Our 40,000 employees offer consulting, systems integration, software development, infrastructure management and business process services across 20 countries. This gives us considerable insight into the competitive issues facing enterprises in today’s lightning-fast digital world. Those of us from the IT industry used to having IT-related ...read more


How AI technology crushes data to delight customers

Written by Evan Leonard | AI/Watson, Computer Services, Retail

Imagine having to be both a historian and a journalist at the same time. That’s an extremely tough job, and it’s also an accurate picture of what it takes to be a help desk, or IT support, worker. They face the constant challenge of keeping on top of the latest technologies, programs and applications, while ...read more


High-tech AI helps make digital humans for social good

Written by Greg Cross | AI/Watson, Analytics, Computer Services...

Artificial intelligence has received an extraordinary amount of hype from the media. Hollywood in particular has pushed a dystopian view—it’s science fiction that has an awful lot of fiction in the science. We are heading into an era where we’ll be increasingly interfacing with artificial intelligence—as robots, machines, drones, self-driving cars, chatbots, etc. And because ...read more


Weather data sparks retail innovation to help bottom line

Written by Erik Haas | Analytics, Business Partner, Cloud...

At Bison Schweiz AG, we’re constantly reinventing our products to meet the changing needs of our retail customers. When we saw the opportunity to integrate weather data into our electronic store label (ESL) solution, Bison ESL Manager, we jumped at the chance. What does weather have to do with retail? Any gardening store manager can ...read more