7 steps to bridge user experience and business value

5 min read - Defining “value” in agile product development is a challenge for organizations of all sizes. The definition is often framed and answered from an operational perspective, focusing on metrics like on-time delivery, productivity or predictability. Enterprises also define value from an outcome perspective focusing on financial benefit, user satisfaction or product scope delivery.  Numerous challenges arise when defining value from these perspectives. When looking at value from an operational perspective, it is possible to optimize metrics without actually realizing business or user…

Experience personalization, the new enterprise mandate

2 min read - Consumers continue to demand personalized experiences that deliver on their needs and preferences. Driven by key industry changes, this mandate is more important than ever. Cookies are crumbling The rise of the “platform economy” is exponentially increasing the life time value of customers and a cookie-less world is going to make targeting more challenging. Consumer privacy regulations are also continuing to challenge the ability for brands to drive marketing ROI. We think the battle ground for consumer mindshare will accelerate its…

Realizing equity for all with sustainable supply chains

4 min read - As outlined in the Sixth Report of the Intergovernmental Panel on Climate Change (IPCC), the latest advances in science reveal the scale and intensity of climate-related disruptions and the disproportionate impact they have on marginalized communities. In fact, of the 169 targets in the Sustainable Development Goals (SDG) over 80% are impacted by the climate emergency including gender equality, decent work conditions, arable land and reducing inequities to ensure social, fiscal and wage protection. According to the Harvard Business Review,…

Meeting new demands in retail during a pandemic: Abercrombie & Fitch

3 min read - Retail apparel performance overview  In the apparel industry average price growth has been a relatively low -2.9%, but during the pandemic, year-over-year growth dropped to -12%. Yet, Abercrombie & Fitch considerably outperformed in 2020, enjoying a 43% increase in digital net sales. What does it take for retailers to win in these fast-changing and challenging global conditions? And how did Abercrombie & Fitch manage to overperform, while others lagged in the vital shift to digital and ecommerce?   As a member of…

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