Media and Entertainment

AI text analytics: helping brands create content people want to see

Written by Sobhan Daliry | AI/Watson, Cloud, IBM Garage...

For close to 20 years, we at NZN have published special-interest websites. They are quite popular. Some 25 million people, or 20 percent of Brazil’s online users, visit them each month. Still, today we’re transforming NZN from Internet publishing into a provider of content production services. Instead of just taking advertising, we aim to empower ...read more


SilverHook gains edge with AI in race to the podium

Written by Nigel Hook | AI/Watson, Cloud, Media and Entertainment...

Last year, after breaking the Guinness World Record for the Key West to Cuba run, we wondered what was next for the #77 Lucas Oil SilverHook ocean racing powerboat? We found the answer in the 50th anniversary of the Trinidad & Tobago Great Race, one of the most grueling races in the world. The 115-mile ...read more


How blockchain technology is helping bands and their fans

Written by Steven Dobesh | Blockchain, Developer, Media and Entertainment

You’ve probably thought about it: getting in at the ground floor of an IPO is a dream come true. For the vast majority, however, it remains only a dream — accessible only to a relatively small group of privileged investors. To get a piece of the action, the average person has to wait until the ...read more


How to find new football stars with AI technology

Written by Roland Becker | AI/Watson, Media and Entertainment

For football (or soccer, for American) fans, talent on the field is a thing of beauty. Names like Messi, Ronaldo, Pelé and Zidane evoke images of unparalleled grace and athleticism. As we saw in this year’s World Cup, new stars are emerging all the time. But have you ever wondered how new talent rises to ...read more


Winning motorsports with help from high-tech AI for weather

Written by Derek Vaughan | AI/Watson, Media and Entertainment, The Weather Company

Weather is a critical factor in motorsports—it affects vehicle performance and shapes race strategy. While weather has always been a key consideration in racing, forecasts are now more accurate and detailed at the hyper-local level. When accurate, hyper-local forecasts are combined with data science and machine learning, race teams gain a definitive competitive advantage. After ...read more


How to improve social influencer marketing with AI technology

Written by Ryan Detert | AI/Watson, Cloud, Media and Entertainment...

If you were a marketer, imagine the thrill of creating a commercial so compelling that your audience would skip through regular programming to get to it. That’s our goal at Influential. We’re in the business of helping brands, publishers and ad agencies create social media #ad and #sponsored posts that outperform organic content. We’ve achieved ...read more


How to boost marketing effectiveness with AI + Neurodata technology

Written by Billee Howard | AI/Watson, Analytics, Media and Entertainment

It’s time for brands to get real. People are demanding authenticity today as they want brands to serve a greater purpose beyond the bottom line. This is increasingly how brands are seeking to set themselves apart and the ability to tell emotionally informed, purpose driven stories has never been more important. Centiment is a leading ...read more


AI helps enhance global media with video

Written by Ricky Sutton | AI/Watson, Marketing & Public Opinion Research, Media and Entertainment

We don’t believe that the future of news-telling should be only within the purview of a few Silicon Valley startups. At Oovvuu, the plurality of media matters. There’s been an incredibly rapid period of change for media companies over the past decade. Many large media companies have been caught off guard—going from being very big ...read more


High-tech AI delivers new opportunities for athlete sponsorships

Written by Ishveen Anand | AI/Watson, Developer, Marketing & Public Opinion Research...

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed ...read more