Media and Entertainment
Winning motorsports with help from high-tech AI for weather
Weather is a critical factor in motorsports—it affects vehicle performance and shapes race strategy. While weather has always been a key consideration in racing, forecasts are now more accurate and detailed at the hyper-local level. When accurate, hyper-local forecasts are combined with data science and machine learning, race teams gain a definitive competitive advantage. After […]
How to improve social influencer marketing with AI technology
If you were a marketer, imagine the thrill of creating a commercial so compelling that your audience would skip through regular programming to get to it. That’s our goal at Influential. We’re in the business of helping brands, publishers and ad agencies create social media #ad and #sponsored posts that outperform organic content. We’ve achieved […]
How to boost marketing effectiveness with AI + Neurodata technology
It’s time for brands to get real. People are demanding authenticity today as they want brands to serve a greater purpose beyond the bottom line. This is increasingly how brands are seeking to set themselves apart and the ability to tell emotionally informed, purpose driven stories has never been more important. Centiment is a leading […]
AI technology helps enhance global media with video
We don’t believe that the future of news-telling should be only within the purview of a few Silicon Valley startups. At Oovvuu, the plurality of media matters. There’s been an incredibly rapid period of change for media companies over the past decade. Many large media companies have been caught off guard—going from being very big […]
Flagship and IBM bring a new playbook to professional sports
If you’re a sports fan, you’re exuberant when your team wins and miserable when it loses. That’s one reason sports executives work so hard to put a winner on the field. And in today’s connected world, they have an additional objective – to ensure that the fan experience is all that it can be. I […]
The biggest revolution in video viewing since cable TV
At IRIS.TV we’re using machine learning to enable the biggest transformation of how people watch video since the evolution of cable television. I know that’s a bold claim. But let me show you why we believe it. For decades, succeeding in the biggest media business in the world – television – came down to having […]
NASCAR: A need for speed and hyperlocal weather forecasts
Every business must cope with the weather, but weather strategy is especially critical for NASCAR, the world’s largest motorsport league. With 1,200 outdoor races each year in the U.S., Canada, Mexico and Europe, NASCAR’s logistics, race control, vehicle performance and fan experience all are affected by the weather. Our operations teams can’t control the weather, […]
Watson serves up Cognitive Highlights at the US Open
This year, nearly 75 percent of all Internet traffic will be video. It comes from social media. From corporate marketing departments. And from television broadcasters and Hollywood studios. It is rapidly becoming the primary communications medium of our time. Analyzing mountains of video footage The only problem is, video is not easily searchable. It is […]
Cognitive + Fantasy Sports: Edge Up Sports transforms fantasy football
Edge Up Sports is redefining fantasy football with a new app that brings cognitive capabilities to the fingertips of savvy sports fans. The company started in 2014 and launched its app to a closed group of 1,300 users in September 2015. They’re now opening the app to the general public for open beta testing. According […]