Marketing & Public Opinion Research

AI helps enhance global media with video

Written by Ricky Sutton | AI/Watson, Marketing & Public Opinion Research, Media and Entertainment

We don’t believe that the future of news-telling should be only within the purview of a few Silicon Valley startups. At Oovvuu, the plurality of media matters. There’s been an incredibly rapid period of change for media companies over the past decade. Many large media companies have been caught off guard—going from being very big ...read more


High-tech AI delivers new opportunities for athlete sponsorships

Written by Ishveen Anand | AI/Watson, Developer, Marketing & Public Opinion Research...

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed ...read more