Marketing & Public Opinion Research

High-tech AI delivers new opportunities for athlete sponsorships

There was a time, believe it or not, when the biggest difference between mattresses was soft versus firm. Okay, maybe that’s oversimplifying a bit, but there’s no question that the market for sleep products is a very different ballgame today. One big factor—and it’s not altogether surprising—is that the mattress market has become a hotbed […]

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The data that put Influential in control

When you need to deliver on a six-figure contract, you can’t get derailed because somebody’s stuck in a college classroom. My company, Influential, is an AI influencer technology that matches brands with social media influencers. Our technology uses machine learning and transparent data to identify and connect top-engaged accounts on social media with the perfect […]

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Influential and the power of personality insights

I’m not famous. I have no talent. And I’m not creating the kind of social media content you’re probably used to seeing. Back in the early days of Twitter and Instagram, I created accounts with names like @Travel, @Automotive and @Fashion. I owned those accounts because I claimed them first. But I didn’t sell them—I […]

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Rock-n-roll meets data analytics at Roskilde Festival

Copenhagen Business School researchers are mixing with rock-n-roll festival-goers to collect big data and help save the world. It’s a big task, but that’s our goal. We entered into a strategic alliance with the Roskilde Festival in 2013 to gather data, improve the festival experience and identify models that could apply to society at large. […]

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Clients deliver the “cool” factor with IBM Cloud

The cloud is all around us. We use the cloud without even realizing it. Take this blog for example. Its content is being delivered on a cloud-based platform, but that’s just something we take for granted. Our clients are doing the really cool stuff. Our IBM Cloud clients are using the cloud to make some […]

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