How to increase loyalty with tech-smart consumers

Written by Giuseppe Cunetta | AI/Watson, Consumer Products, Electronics...

Digital transformation is sweeping the retail industry. It’s especially evident in B2C marketing, where we must rethink our processes and refresh our technology to become relevant to today’s tech-smart consumers. At MediaWorld, Italy’s largest retailer of consumer electronics, we’re transforming by putting customer data at the center of marketing operations. Whereas before our marketing was ...read more

How to create powerful customer service with digital humans

Written by Greg Cross | AI/Watson, Electronics

I think one of the big challenges for AI is public perception. People think it’s much more advanced than it really is. There’s also a common fear of AI—that it will take our jobs, make human beings redundant and somehow rule over us. In my view, I just don’t see this happening. AI augments human ...read more

Panasonic innovates to help businesses delight customers

Written by Oliver Akinrele | AI/Watson, Cloud, Electronics...

Providing a great guest experience drives the hospitality, travel and entertainment industries. Poor experiences affect brand loyalty and image and decrease guests’ likelihood to return to the venue, whether it’s a hotel, restaurant, theme park or stadium. Panasonic teamed with IBM to build the Digital Concierge Platform using IBM Watson technology on the IBM Cloud ...read more

Elio With Watson: Transforming customer support at NetApp

Written by Ross Ackerman | AI/Watson, Cloud, Electronics

NetApp is leading a digital customer experience transformation by changing the way customers interact with the company. Our goal is to assist customers anytime via any channel. And we must respond quickly and accurately with minimal effort on their part. Typical customer support: a missed opportunity for customer connection Today, too many companies only think ...read more

Bragi uses Watson IoT to deliver computing power to the ears

Written by Darko Dragicevic | AI/Watson, Electronics, Watson IoT

My company, Bragi, is the inventor and producer of the world’s first “hearable” microcomputers. You’ve probably heard about wearable tech or “wearables,” but what if you had always-on access to the tech you need right in your ears? That would be a hearable. By tapping into the cognitive power of IBM Watson Internet of Things ...read more

Whirlpool Corporation: Why not move everything to the cloud?

Written by J. Michael Berendsen | Cloud, Consumer Products, Electronics

When I buy kitchen appliances, I want them to work flawlessly. I want the refrigerator to keep things cold, the oven to cook food evenly and the dishwasher to get my glasses spotless. And I want all of them to stand up to years of daily use. I hope that the manufacturer is so focused ...read more