Tanuja Singeetham has been with Behr Paint Company since 2014. As the VP of Digital Marketing, Tanuja owns the marketing strategy and execution on the company’ digital platforms and channels. Her vision is to reach and engage consumers across the digital landscape to impact purchase decisions. Using leading technologies, she helps the company drive innovation through understanding changes in consumer behavior and trends. She is a member in the Google Brand Advisory Council, and of the Pasadena Tournament of Roses organization, which puts on and promotes the famous annual parade.