Tanuja Singeetham, Behr Paint

AI insights from Behr help consumers pick their paint palette

Written by Tanuja Singeetham | AI/Watson, Retail, The Weather Company

Behr Paint Company offers more than 3,000 colors in our paint collection. We find that consumers often get confused when it comes to picking the right color for their project. They’re overwhelmed with choice, causing a kind of analysis paralysis. Often, people don’t take on or complete a painting project because of their struggle to ...read more