Ryan Detert, Influential

How to improve social influencer marketing with AI technology

If you were a marketer, imagine the thrill of creating a commercial so compelling that your audience would skip through regular programming to get to it. That’s our goal at Influential. We’re in the business of helping brands, publishers and ad agencies create social media #ad and #sponsored posts that outperform organic content. We’ve achieved […]

Continue reading

The data that put Influential in control

When you need to deliver on a six-figure contract, you can’t get derailed because somebody’s stuck in a college classroom. My company, Influential, is an AI influencer technology that matches brands with social media influencers. Our technology uses machine learning and transparent data to identify and connect top-engaged accounts on social media with the perfect […]

Continue reading

Influential and the power of personality insights

I’m not famous. I have no talent. And I’m not creating the kind of social media content you’re probably used to seeing. Back in the early days of Twitter and Instagram, I created accounts with names like @Travel, @Automotive and @Fashion. I owned those accounts because I claimed them first. But I didn’t sell them—I […]

Continue reading