Don White

Cognitive + Retail: Macy’s shoppers get help from in-store cognitive app

Written by Don White | AI/Watson, Mobile, Retail

Macy’s Inc., one of the premier department store retailers in the US, is exploring how cognitive technologies can help guide shoppers within their stores. Satisfi Labs is working with Macy’s to develop and test Macy’s On Call, a cognitive mobile web tool designed to help shoppers locate items and enhance their in-store experience. The tool more