AI helps enhance global media with video

We don’t believe that the future of news-telling should be only within the purview of a few Silicon Valley startups. At Oovvuu, the plurality of media matters.

There’s been an incredibly rapid period of change for media companies over the past decade. Many large media companies have been caught off guard—going from being very big to very challenged, very quickly.

Our goal is to find a way to solve that challenge.

Finding a needle in a haystack

We’re an Australian, global media company with the aim of putting a contextually relevant video into every news article in the world.

Given changing consumption habits, we think that video will be at the center of news-telling in the future—and a potential key differentiator for large media companies, no matter where they are based.

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Working with publishers and broadcasters like the BBC and Bloomberg, we use our technology to read their articles, watch their videos and then match them together. This reading and viewing is not an easy feat—there are on average 100,000 publishers, 2,000 stories an hour and 26 million topics a minute.

Soon after we started addressing this challenge, we realized it was a task too daunting to do on our own.

Using Watson to improve media experiences

We began working with IBM Watson, namely its natural language processing APIs, and combined this with technology of our own. Watson extracts the metadata and our technology puts this data into context, giving better insight into what those words mean.

This added layer of context enables better matches between articles and videos. For example, if you have an article on Elon Musk, it is also helpful to know that it also discusses Mars as well as Musk’s aspirations to help get us there.

In the future, we hope that this video-matching will be done with increasing accuracy based on individual preferences. For example, one reader might get a BBC video related to a story, while another might get a video from Al Jazeera.

IBM quickly recognized the value of our proposition, which targets a $20 billion market segment. And, once we partnered with IBM, customers really started paying attention. We’ve taken off like a rocket, with our company growing at record speed.

Achieving historical first records

In March 2018 we achieved a historical first—we used artificial intelligence to insert a video into an article for the first time ever.

After searching over 75 years of video from 60 different global broadcasters to find the best video fit, our Watson-enabled technology paired an Indian publisher’s article on the Oscars with a video in less than a second.

Using AI in this fashion not only helps create more personalized, visual news experiences, but also frees up valuable time for media companies. This man and machine partnership enables each to do what they do best… humans creating and machines curating.