IBM’s commitment to resilient communities takes many forms, including direct action in response to natural disasters, developing medical and social services solutions in times of political upheaval, and the regular contributions of time and financial and physical resources by IBMers. We contribute tens of thousands of hours of volunteer service each year through IBM Volunteers. IBMers in the U.S. have contributed more than $1 billion to service organizations and other nonprofits through the Employee Charitable Contribution Campaign (ECCC). And now, we’re joining the American Red Cross in its U.S. “Missing Types” campaign to address critical blood shortages.
These efforts complement IBM’s global, multi-year Call For Code initiative in partnership with The Linux Foundation, UN Human Rights and the American Red Cross. Announced by our CEO this May, Call For Code is the world’s most ambitious effort to connect startup and enterprise developers to build global solutions for disaster preparedness. With climate events becoming increasingly severe, the need for this initiative has never been more pressing.
IBM’s approach to citizenship includes cash grants when appropriate. But our primary focus is on encouraging and enabling a culture of service among our employees, and recognizing outstanding employee contributions of service at the highest level – including by our CEO. For the Missing Types campaign, for example, participating employees will be eligible to win a $500 community grant for the American Red Cross chapter of their choice. To participate, IBMers may give blood, build awareness about the shortage through social media, and/or volunteer at a blood donation center.
Resilience takes many forms, and requires numerous collaborative approaches to solve a wide range of problems that none of us can manage alone. Values and commitment represent the first steps toward a culture of service. When combined with leading technologies and the expertise of a global workforce, no achievement is beyond our grasp.
Jennifer Ryan Crozier is President of the IBM Foundation and Vice President of IBM Corporate Citizenship.
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