Work from home: unlocking the possible in the new normal
Being the first mover in anything has its pros and cons. Pros include a massive market opportunity with untapped revenue potential. Cons include the challenge and costs associated with educating the market on the viability and value of the new product or service. Robert Green — or more accurately IBM Business Partner Dizzion, Inc. where Green serves as President and Chief Technology Officer — was a first mover in 2011 when the Dizzion team created “managed cloud desktops” that deliver traditional office work environments to a home office or other remote locations.
“It’s been almost a decade since we developed the ideal foundation for secure, compliant high-performance remote working,” he explains. “Many organizations saw the value of managed Desktop as a Service (DaaS) right away. Early customers really connected with the ability to control and secure their data and the opportunity of unlimited recruiting options — anyone, anywhere was a potential new team member. Still, on the other side of the spectrum, it took a pandemic-based, global shift to work-from-home to bring the value proposition into view for slow adopters.”
It’s like streaming your work computer
Designed to accommodate either company-owned equipment or a bring your own device (BYOD) strategy, Dizzion Managed DaaS provides users with direct access to a cloud-hosted virtual workspace that can support integrated Voice over Internet Protocol (VoIP) services.
“With Dizzion, you can stream your full office environment from the cloud to wherever you need to work that day,” notes Green. “Think of Dizzion as Netflix for desktops. Pull up a browser, login to Dizzion and Windows launches as if you were sitting at your desk in the office. Everything functions the same — or better — than if you were actually there. Don’t have your laptop? Access Dizzion using almost any Internet-connected device.”
Over the years Dizzion would evolve its Managed DaaS offering to accommodate increasing international demand as well as unique end-user requirements. This included the integration of graphics processing for media-intense workloads, application streaming and “Any Cloud” global delivery — the integration of hyperscale cloud environments to enable desktops to be part of any company’s digital transformation strategy.
Necessity is the mother of invention
“When COVID caused the shutdown of offices across the globe in March of 2020, it forced organizations that had previously resisted remote working to re-assess their stance,” adds Green. “Our tagline is, ‘Work from home, business as usual.’ And, thanks to our team’s commitment to continuous platform improvement, we were ready and able to help those in need accomplish just that. Demand was unprecedented. Strategic partners like IBM Cloud helped us avoid supply chain slowdown and successfully scale to meet customer and partner demand.”
In response to COVID-related lockdowns, Dizzion’s existing customers needed to expand remote work for an even larger base of end users, which led to tens of thousands of new cloud desktops requested in a matter of weeks. And at the same time, several new customers approached the firm with similar requirements.
As you might imagine, demand spikes of this kind present a unique capacity planning challenge for any business. By being a first mover and thinking strategically every step of the way, Dizzion was prepared. Its strategic alliance with IBM Cloud provided a security-focused, on-demand global infrastructure capacity that also featured the performance to address even the most demanding customer requirements.
“IBM Cloud’s performance has exceeded our expectations since day one,” recalls Green. “And it’s more than just the hardware. The team gets things done fast. It only took two to three weeks, and we were ready to go. This turned out to be exactly what we needed. Since March of 2020, we’ve grown by over 150%. A large part of that success can be attributed to the IBM partnership.”
To simplify the rollout of Dizzion Managed DaaS on IBM Cloud, the business chose to deliver the solution under an IBM Embedded Solution Agreement (ESA).
“The economics of the ESA perfectly fit our business,” comments Green. “When it comes to cloud, elasticity and speed-to-market are core tenants. This world is unpredictable and highly volatile, which magnifies the cloud value proposition.”
He continues, adding: “Cloud infrastructure providers who contract on a per-server basis create inefficiencies for Managed DaaS providers like Dizzion. If we needed 100 servers, we could have 100 individual contracts to manage. Inefficient.”
With IBM Cloud’s ESA, Dizzion is able to easily scale as demand dictates. Then, Dizzion passes the efficiency gains on to its customers and partners.
Let’s work together
With its solution now featuring IBM Cloud Bare Metal Servers, Dizzion realized a number of new advantages. In particular, the company’s time-to-revenue for new users has dropped by 40%. And supporting new geographies became much easier as well.
“With remote working on Dizzion Managed DaaS working so well, one of our customers chose to permanently shut down its offices,” recounts Green. “With a global presence that included major operations in Singapore, this would have presented a far heavier logistical challenge prior to IBM Cloud — potentially up to three months for a fully-compliant, multi-national delivery. With IBM Cloud, we finished in two weeks. Being able to deliver on our brand promise of ‘Work from home, business as usual’ in more than 26 countries across the globe is something only Dizzion can do. Partnerships like IBM Cloud help us establish real market differentiation.”
A glimpse down the road
Looking ahead, Dizzion will participate in the 2021 launch of the much-anticipated IBM Cloud Marketplace, integrating its industry-leading Managed DaaS as one of the many enterprise portfolio offerings made available to marketplace users. This means organizations can now implement a viable, long-term remote work foundation with a few clicks of the mouse.
“There are quite a few surveys out there that predict what the office will look like once COVID is officially under control,” furthered Green. “The results point to one common outcome: remote working, at least a few days a week, will be permanent for most companies. Correspondingly in 2021, you will see organizations who implemented emergency remote work stop-gaps begin to launch sustainable, long-term solutions like Dizzion.”
“We are excited to deliver this long-term cloud desktop solution to the full IBM Cloud ecosystem, providing peace of mind that they are protected and operating as business as usual.”